Marketing Director

JOB PURPOSE:

To include but not limited to:

• Program, market and execute a calendar of events including but not limited to mixers, music, large groups, on premise event activations, and dinner pairings
• Program, market and execute ongoing weekly promotions and offers
• Come up with new monthly or quarterly events
• Produce create creative digital campaigns and onsite shareable moments
• Track metrics and success of various marketing campaigns
• Collaborate and advise on social and digital plans and strategies
• Work with the graphic design team to create advertising campaigns
• Create and implement media buys and annual budgets; print, outdoor, social, digital, on-property casino/hotel etc.
• Work with property and corporate marketing/operations team and Executives to finalize all plans and proposals.
• Attend and facilitate weekly meetings with property and Sr. Marketing Director/Operations teams
• Weekly visitations to hotel and casino departments and local targets
• Fulfill content Calendars
• Capture own photos
• Know how to use Canva
• Implement photographer's photos
• Execute Facebook & Instagram ads
• Assist with adroll (if applicable) once set up by Director
• Monitor & maintain all online presence
• Adhere to a schedule including daytime office hours TBD, evening or weekend event execution and networking on property
• Follow all procedures and policies set forth by the company, division, department and County health department
• Conform to the department grooming standards, uniform or attire, and jewelry policy.
• Other duties as assigned

QUALIFICATIONS: (Include equipment knowledge/use)

• Knowledge of advertising platforms: A strong understanding of how advertising platforms work, including Google Ads, Facebook Ads, and other platforms is essential.
• Campaign management skills: The ability to manage campaigns from start to finish, including setting up ad campaigns, creating ad copy, selecting targeting options, and monitoring results.
• Analytical skills: An understanding of data analysis and the ability to use data to optimize campaigns and make informed decisions about budget allocation and targeting.
• Creative skills: The ability to create compelling ad copy and visuals that grab users' attention and motivate them to click on the ad.
• Technical skills: An understanding of how to set up tracking and conversion pixels, as well as the ability to troubleshoot technical issues that may arise.
• Budget management: The ability to manage budgets effectively and allocate funds to campaigns that provide the highest return on investment.
• Knowledge of digital marketing trends: Staying up-to-date on the latest digital marketing trends, including new advertising formats and targeting options, is crucial to ensure ads remain relevant and effective.
• Communication skills: The ability to effectively communicate with clients or team members about ad performance and make recommendations for optimizations or changes to the campaign.
• Adaptability: The ability to adapt quickly to changes in the ad landscape, such as algorithm updates or changes in user behavior. Experience in and ability to meet marketing requirements outlined by management.

• Knowledge and execution of SEO

• Keyword research: The ability to identify high-value keywords that are relevant to the website's content and target audience.

• On-page optimization: The ability to optimize website pages for search engines by including relevant keywords in meta tags, headings, and content.

• Technical SEO: An understanding of website architecture, including URL structure, internal linking, and XML sitemap creation, to ensure that search engines can crawl and index the site properly.

• Content creation: The ability to create high-quality, engaging, and SEO-friendly content that provides value to users and helps the website rank higher in search results.

• Link building: The ability to acquire high-quality backlinks from reputable sources to improve website authority and search rankings.

• Analytics and reporting: The ability to track website traffic and performance metrics, analyze data, and make data-driven decisions to improve SEO strategy.

• Knowledge of search engine algorithms: Staying up-to-date on the latest search engine algorithm updates and understanding how they impact search rankings.

• Local SEO: An understanding of how to optimize a website for local search, including optimizing Google My Business listings and building local citations.

• Communication skills: The ability to effectively communicate SEO strategy, tactics, and results to clients or team members.

• Problem-solving skills: The ability to identify and solve technical SEO issues, such as broken links or crawl errors, that may be impacting search rankings.Experience in and ability to meet social media requirements outlined by management.

• Experience with social media platforms such as Facebook, Twitter, etc. and active participant in social media.

• Exceptional organizational skills and attention to detail.
• Ability to communicate effectively with high level executive team.
• Must be able to work a flexible schedule.
• Ability to work as part of a team in a high stress & a high-volume environment.
• Demonstrate experience and ability to work in a dynamic environment that includes frequent change.
• Good communication skills; multilingual is a plus.
• Ability to read and write in English proficiently.
• 3 years experience in marketing nightclubs or restaurants and/or related experience in a Retail or marketing internship or related university marketing course work preferred.
• Physically able to lift and carry at least 50lbs on a tray or arm service where it applies.
• Physically able to walk or stand without assistance on various surfaces for an extended period of time.
• Professionally groomed in a manner consistent with department grooming standards.
• Extensive knowledge about food and wine and ability to confidently speak on and properly serve such items.