Strategist

2 days ago

Salt Lake, Utah, United States Love Communications Full time $80,000 - $110,000 per year

We are looking for a great
Strategist

Love Communications, a Salt Lake City based full-service advertising agency, is looking for a new Strategist to join our growing team. A successful candidate will have 3+ years of experience in an agency environment, developing brand strategies and creative briefs. We're looking for someone who is not only smart, professional, and data-driven, but also energetic, creative, and positive This person will work closely with our clients and the agency's research, creative, and account teams and must be located in Utah.

Primary Responsibilities:

  • Work closely with our data analytics and research team to define and develop research strategies. Identify and articulate compelling insights from research provided by the team that inform plans, briefs, and proposals.
  • Work with senior strategist and account team to develop, present, and sell-in brand strategy deliverables including audiences, values, positioning, key differentiators, architecture, and value proposition
  • Use dynamic and innovative thinking to develop creative strategies that integrate media and marketing tactics, incorporating research and creative elements to align with project goals and objectives.
  • Lead creative brief development and inspire creative problem-solving.
  • Facilitate strategic brainstorming sessions with the senior team and client partners.
  • Work with agency creative directors to bring brand strategies to life, including messaging strategies and supporting concept development.
  • Understand campaign measurement and how success will ultimately be evaluated, what those numbers mean, and how they relate to key business goals.
  • Collaborate with creative, media, data, and account teams to expand a creative concept across relevant touch points for different audiences.
  • Develop trusted strategic partnerships with key clients.
  • Support the business development team and pitching new opportunities.
  • Monitor & report on cultural, social, and behavioral trends and perceptions.

Attitude & Interpersonal Skills:

  • Exhibits good interpersonal skills to effectively communicate with agency team members, clients, and partners.
  • Is a proactive individual who will ask "why" questions and foster a working environment that promotes doing the best work possible.
  • Works in a professional and positive manner as a team member, team/project leader, and agency representative.
  • Is self-motivated, shows confidence and initiative in going beyond what is required in Primary Job Responsibilities.
  • Conducts business with the utmost integrity and honesty, regardless of the ramifications.

Requirements:

  • You have at least 3 years of experience at an agency in a strategic brand planning role.
  • Your expertise is in brand building, marketing, and brand management.
  • You're a consumer and trend expert that transforms strategic insights into actionable briefs.
  • You help the teams give life to a strategic idea by expanding it across a robust campaign ecosystem.
  • You have strong communication skills and powerful client presentation skills.
  • A good understanding of digital marketing, media planning, and campaign measurement.
  • Experience working with highly recognizable national clients. Experience or interest in the travel and tourism or biomedical industries is a plus
  • College degree with a resume or portfolio demonstrating successful work.

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