Partner Marketing Strategist

The Partner Marketing Strategist is responsible for creating and executing scalable marketing programs that benefit CallTower's North America and EMEA Partner Programs. The position's mission is to strategically market and align sales team members within the global partner community, fast-track CallTower's brand with increased marketplace knowledge and sales conversion through tactical efforts. The position will actively work within CallTower's marketing team to drive sales growth through partner alliances.

This is a critical role on the Marketing team and will require a good mix of abilities that include: aptitude to understand and explain multiple solutions' value propositions, strong written, verbal and presentation skills, event management, and dedication to significant business growth.

The Partner Marketing Strategist is responsible for expanding CallTower's thought leadership, brand, and partner alliance via territory alignment, in-person event, mentoring and business development. This role is also responsible for identifying specific geographic areas where alliance is needed. In addition, the Strategic Partner Marketing position is responsible for identifying "high-performing" as well as "under-performing" regions and taking the necessary actions to address these evaluations.

Position Summary: The Partner Marketing Strategist must be enthusiastic, self-motivated, work well within a team setting, deadline-oriented, curious, creative, outgoing, and a highly motivated individual.

Top line goals:

• Increase sales with identified Agency, Resellers, MSP and VARs in North America and EMEA.

• Develop North America and EMEA brand awareness.

• Build/adapt brand

Position responsibilities:

• Establish key relationships to hit our goals.

• Collaborate with top Agency, Resellers, MSP and VARs Collaborating with local partners will help us establish a strong presence.

• Align sales team with key sellers at national and regional levels.

• Work with Sales overlay roles to maximize growth opportunities.

• Ensure all sponsorships with key TSDs and focus partners, including VARs and MSPs are fulfilled and KPIs and ROI goals are attained

• Establish a paid for sponsorship and events calendar based on targeted initiatives to ensure value and commitments are attained.

• Facilitate partner events in conjunction with Events Coordinator

• Develop digital channels, social, videos, email campaigns, and targeted content for localized (EMEA and North America) marketing materials

• Engage with industry influencers in North America and EMEA to help raise our brand awareness (social videos/webinars)

• Create and deliver program goals, partner educational email workflows, training, assets, and collateral.

• Liaison between external partners and internal Sales, Product, Solution Architects and Marketing teams.

• Creation and preparation of reports for success metrics and partner growth, including quarterly business reviews and monthly alignment meetings.

• Maintain partner portals, and territory map association.

• Operate with little oversight, be an executor, and be able to drive excitement and growth across partners.

• Facilitate organization of multiple projects with precision and timeliness.

• Management of social media to amplify partner programs, including LinkedIn, LinkedIn Newsletters, curate original written, podcast, and video content, development of initiatives to cultivate a knowledgebase on YouTube with CallTower TV.

Essential skills and experience:

• Bachelor's degree in business, Communication, or a related field or 6 years of related experience.

• 5 + years of partner enablement experience, preferably with a successful track record of coordinating with project teams

• Highly skilled in CRM (Salesforce.com) reporting and dashboards and marketing automation tools (preferably HubSpot).

• Excellent internal and external communication skills, with the ability to effectively convey ideas, collaborate with diverse teams, and foster strong relationships with key stakeholders and partners.

• Leads with Vision and Purpose: Communicates a compelling and inspired vision and sense of common purpose. Invests time to look beyond what's possible today. Sets clear milestones and holds people (and self) accountable to deliver.

• Identifying "high performing" as well as "under-performing" regions and taking the necessary actions to address these evaluations.

• Develop targeted marketing growth strategies with identified focus partners.

• Develop enduring relationships with key partners based on trust, professionalism, and responsive support in line with CallTower's standards of business conduct.

• Executes Effectively: Successful track record of planning and execution. Clearly assigns responsibility for tasks and decisions. Delegates well. Sets clear goals and measure, monitors process, progress, and results. Designs feedback processes into work to always stay on track. Drives revenue through building and managing pipeline.

• Works Effectively with business leadership and peers: Can build relationships, sell, and deal comfortably with executives. Can craft creative, positive, and successful approaches. Knows how to deliver to build credibility.

• Passion for Success: Dedicated to helping others improve, find purpose in the day-to-day, coaching others.

• Powerful Planner: Build growth alliances with key partners, and Sales teams, schedules quarterly business reviews, coordinates channel events, and creatively plans and executes growth strategies.

Benefits:

Annual market comp evaluation

• 85% employer paid medical plans (HDHP and PPO options)

• Dental/Vision

• PTO accrual starts day one

• 100% 401k match on first 4%

• Paid Parental Leave

• 100% Employer paid life insurance, LTD, EAP, telehealth, Gym Pass

Salary Description

$89,000 to $103,000 a year