Regional Sales Manager

KEY PURPOSE OF THE ROLE

To provide high-impact, hands-on support to the Bremont North American retail network, championing a wide range of sales initiatives in close collaboration with Sales, Marketing, Operations, and UK-based HQ teams. This role offers an entrepreneurial-minded professional the chance to make a tangible impact by driving initiatives that elevate the brand and reinforce Bremont's position as the UK's only end-to-end watch manufacturer in the luxury market. The successful candidate will be instrumental in cultivating enduring relationships with retail partners, delivering bespoke support, strategic insight, and brand-led guidance that enhances in-store execution and advances the commercial vision set by the North America Sales Manager and Senior Management. This role also carries direct responsibility for driving regional revenue growth through disciplined territory development, strategic retail partnerships, and the expansion of high-performing key accounts.

KEY RESPONSIBILITIES

• Support the North America Sales Manager with sales coordination, product allocations, and regional initiatives.

• Build and maintain proactive, ongoing communication with all retail partners, serving as a trusted point of contact for day-to-day support and guidance

Commercial Growth & Territory Development

• Drive regional revenue growth through the expansion of existing key accounts and the development of new, brand-appropriate retail partnerships.

• Identify, evaluate, and onboard strategic retail partners aligned with Bremont's brand positioning, long-term commercial objectives, and geographic priorities.

• Open new points of sale within the region in close alignment with the North America Sales Manager, ensuring disciplined and thoughtful territory expansion.

• Own and grow assigned key accounts, supporting sell-in, sell-through, assortment planning, and localized growth initiatives.

• Identify market "whitespace" opportunities and recommend targeted expansion strategies.

• Partner with retail accounts to build tailored business plans that improve productivity, inventory health, and long-term performance.

• Support and execute regional sales initiatives, including product launches, limited editions, and commercial programs, ensuring alignment with North American sales objectives.

• Monitor regional performance against targets, proactively identifying risks, opportunities, and corrective actions.

• Gather and analyze monthly sales and inventory data from retail partners to ensure accurate reporting and informed decision-making Assist in monitoring brand knowledge, service standards, sell-out performance, and warranty registrations, ensuring data is accurate, complete, and submitted on time.

• Maintain accurate and up-to-date retailer contact information to ensure seamless communication and relationship management

• Develop comprehensive quarterly sales reports to identify performance trends, opportunities, and areas for growth

• Monitor and support the progress of each Bremont North America Retail Ambassador to ensure program excellence and alignment with brand standards

• Ensure all customer-related issues are resolved promptly, with detailed and accurate follow-up shared with all relevant stakeholders

• Oversee the consistency and relevance of branded materials across point of sale, retailer websites, and digital channels, ensuring flawless execution of marketing initiatives and promotional strategies

• Deliver hands-on, in-person support for retailer events—both in-store and off-site—to ensure elevated brand presence, execution, and customer experience

• Travel regularly in support of retail partners, events, and business initiatives, with frequency varying by season and strategic priorities

• Demonstrate flexibility and adaptability to evolving travel schedules and business needs

• Become a trusted Bremont brand and product authority, championing deep product knowledge and delivering confident, compelling expertise across the retail network

• Support trainings administered by the North American Sales Manager and HQ Teams by coordinating the scheduling of training sessions, confirming availability with retail partners, and internal team members

PERSON SPECIFICATION

The behavioral attitude required for this role:

• This candidate will provide an energetic, positive, and collaborative attitude in working across internal departments and with external retail partners.

• They are to be enthusiastic and deeply interested in watches – specifically Bremont products - as their excitement will be key in inspiring further investment from retailers and customers.

• They will be professional in manner, anticipate the needs of management and retailers, take ownership of assigned tasks from start to finish, and provide updates without being prompted.

Additionally, they would be:

• Commercially minded and results-oriented, with a strong understanding of how brand execution and strategic retail partnerships drive sustainable revenue growth.

• Comfortable being accountable for regional performance while operating within a broader North American commercial strategy.

• Highly reliable and accountable, consistently delivering on commitments.

• Proactive, responsive, and clear in communication with partners and internal teams

• Detail-oriented with a strong sense of ownership and follow-through

• Adaptable and comfortable operating in a fast-paced, evolving business environment

• Willing to take ownership of accounts and initiatives while exercising sound judgement

The ideal candidate will possess the following sales, commercial skills, and capabilities:

• Demonstrated experience driving regional sales growth through a combination of key account development and selective new account acquisition.

• Experience identifying and securing strategic retail partnerships based on brand fit, market opportunity, and long-term potential.

• Ability to evaluate territory coverage and recommend disciplined expansion strategies.

• Strong understanding of luxury retail economics, including sell-in, sell-through, inventory productivity, and door performance.

• Experience contributing to regional sales targets and performance forecasting.

• Proven experience in sales, account management, or business development, preferably within watches, luxury goods, or premium retail environments

• Experience managing existing accounts while also supporting new account development and expansion opportunities

• Experience coordinating training, merchandising, activations, and commercial initiatives across accounts

• Experience working cross-functionally with Sales, Marketing, Operations, and external stakeholders

• Ability to manage and grow existing accounts through strong relationship management and consistent follow-through

• Comfortable supporting sales initiatives, product allocations, incentives, and promotional programs

• Ability to track activity, performance, and outcomes to support commercial decision-making

• Strong organizational and time-management skills, with the ability to manage multiple priorities simultaneously

• Excellent written and verbal communication skills

• Ability to follow instructions accurately while operating independently when required

• Comfortable balancing field-based sales activity with administrative, coordination, and reporting responsibilities

• Proficiency in standard business tools (Microsoft Office, Word, PowerPoint, Excel)

WORKING ENVIRONMENT

• Full-time position, standard business hours (40 hours per week)

• Monday to Friday work schedule; occasional weekend support may be required with advance notice (may entail travel)

• Full-time homeworking; supplemented by onsite work while traveling

• Standard probation period of 90 days

INTERVIEW PROCESS

Stage 1

Interview with North America National Sales Manager

Stage 2

Interview with North America Brand President / Possible HQ Interviews as well

We are dedicated to creating an open and inclusive working environment, and this starts with our recruitment practices. We try to ensure that everybody who is interested in joining our team has equal opportunity and ability to start that journey with us. We intend to have flexible and accessible hiring practices and will make every attempt to adapt to your needs throughout. We welcome any requests for adjustments in our processes.