Social Media Coordinator- AZ- Communications

Summary

The Social Media Coordinator will coordinate all social media efforts for both the Downers Grove and Glendale Campuses, including their academic programs, departments, and medical clinics, as well as special marketing and communications projects within the context of institutional and departmental goals and objectives. Social Media Coordinator is part of the Communications team at the Glendale Campus and collaborates with key staff members on the Downers Grove Campus. The position reports to the Social Media Manager.

Essential Duties and Responsibilities

• Social Media: Organizes Midwestern University's social media presence by developing and maintaining content calendars, posting schedules, and campaigns to ensure consistent and engaging content across the University's social media channels (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, and Threads) and other platforms. Ensures all copy abides by the University's voice, style, and tone guidelines.
• Creative: Assist in designing and developing visual assets using Canva to build templates and frames for video and photo content consistent with the University's brand identity and targeted to each channel's audience.
• Social Media Research: Conceptualizes new avenues and creative methods for reaching audiences based on current social media trends and initiatives, including those implemented by the university and peer institutions.
• Web Site and Other Electronic Publications: Work collaboratively with the Communications team in the writing of marketing articles for the website. Assist in the creation of new media marketing programs such as videos and mobile communications.
• Additional duties include:
• Support the communications, special events of the Office of Communications at the Glendale Campus.
• Co-present social media-related topics during the bi-monthly social media Advisory Group presentations.
• Collaborates with in-house designers on advanced creative imagery and graphic design needs.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. This individual must have the ability to work in a constant state of alertness and safe manner and must have regular, predictable, in-person attendance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Qualifications include:

• Superior writing and editing skills
• Excellent presentation, public speaking, and interpersonal skills.
• Knowledge of all social media platforms and the ability to think strategically about how they contribute to marketing objectives.
• Knowledge of recruitment and retention practices in higher education and their central role within the work of an effective marketing program.
• Knowledge of professional practices and current technologies for producing electronic publications and maintaining institution-wide web sites.
• Ability to effectively coordinate a wide variety of projects under demanding deadlines.
• Ability to work collaboratively and support the maintenance of a collaborative work culture

Education and/or Experience

Associate's degree or higher required in marketing, communications, journalism, public relations, or a related field. 3-5 years of progressively responsible professional experience in a marketing or communications office and/or as a writer/editor preferred. Experience required with various social media platforms. Experience in a healthcare environment preferred. Additional experience is also preferred in the areas of higher education, web site management, and marketing research. Strong copywriting abilities for marketing-focused materials (direct mail campaigns, etc). Professionalism in interacting with internal and external publics.

Computer Skills

Computer proficiency in MS Office (Word, Excel, Outlook, PowerPoint). Experience with web CMS systems also preferred. Experience with social media content management platforms.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is occasionally required to stand, walk, use hands to handle or feel and reach with hands and arms. The employee is regularly required to sit, talk and hear. The employee must occasionally lift and /or move up to 10 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

Midwestern University is a private, not-for-profit organization that provides graduate and post-graduate education in the health sciences. The University has two campuses, one in Downers Grove, Illinois and the other in Glendale, Arizona. More than 6,000 full-time students are enrolled in graduate programs in osteopathic medicine, dentistry, pharmacy, physician assistant studies, physical therapy, occupational therapy, nurse anesthesia, cardiovascular perfusion, podiatry, optometry, clinical psychology, speech language pathology, biomedical sciences and veterinary medicine. Over 500 full-time faculty members and 400 staff members are dedicated to the education and development of our students in an environment that encourages learning, respect for all members of the health care team, service, interdisciplinary scholarly activity, and personal growth.

We offer a comprehensive benefits package that includes medical, dental, and vision insurance plans as well as life insurance, short/long term disability and pet insurance. We offer flexible spending accounts including healthcare reimbursement and child/dependent care account. We offer a work life balance with competitive time off package including paid holiday's, sick/flex days, personal days and vacation days. We offer a 403(b) retirement plan, tuition reimbursement, child care subsidy reimbursement program, identity theft protection and an employee assistance program. Wellness is important to us and we offer a wellness facility on-site with a fully equipped fitness facility.

Midwestern University is an Equal Opportunity/Affirmative Action employer that does not discriminate against an employee or applicant based upon race; color; religion; creed; national origin or ancestry; ethnicity; sex (including pregnancy); gender (including gender expressions, gender identity; and sexual orientation); marital status; age; disability; citizenship; past, current, or prospective service in the uniformed services; genetic information; or any other protected class, in accord with all federal, state and local laws and regulation. Midwestern University complies with the Smoke-Free Arizona Act (A.R.S and the Smoke Free Illinois Act (410 ILCS 82/). Midwestern University complies with the Illinois Equal Pay Act of 2003 and Arizona Equal Pay Acts.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.