Retail Marketing Director

Director of US Retail Trade Marketing
Role: Full-time
Location: New York, NY (Hybrid)
Salary Range: $145-165K/year dependant on experience

Medik8 is a UK-based clinical skincare brand built on science, innovation, and a mission to deliver visible results without compromise. With a growing global presence and rapid expansion in the US market, we are looking for a Director of US Retail Trade Marketing to lead our retail marketing strategy and execution across our US retail partners.

This high-impact role is at the strategic core of our US retailer expansion—where brand vision meets consumer experience. As the Director of Retail Marketing, you will drive the end-to-end planning, execution, and optimization of retail activations that grow awareness, increase conversion, and foster brand loyalty in-store and online.

Key Responsibilities:

• Lead Retail Marketing Strategy: Build and execute seasonal and long-term trade marketing plans aligned with brand goals and retailer priorities.
• Product Launches: Own full 360° launch execution—toolkits, timelines, asset delivery, PDP content, and in-store support.
• Retailer Relationships: Partner closely with sales and key retailers on joint business planning, presentations, and market meetings.
• Omnichannel Planning: Collaborate with Digital, Social, Media and Global teams to drive visibility across in-store and online retailer platforms.
• Promotional Planning: Manage promotional calendars, sampling programs, and budget allocations. Track ROI and optimize performance.
• Asset Development: Brief and manage creative development for all retailer needs, including social, media, dotcom, and POS/POP.
• Cross-Functional Collaboration: Serve as a key point of contact for internal teams (Sales, Creative, VM, Education, PR, Product Development).
• Performance & Insights: Analyze retailer sellout data, Circana and brand's post-campaign performance, shopper behavior, and competitive activity to drive future strategy.

Marketing Planning & Campaign Execution

• Develop and lead seasonal and long-term, retailer-specific marketing strategies.
• Own end-to-end execution of product launches, exclusives, and promotional programs.
• Create and distribute comprehensive campaign toolkits, calendars, and launch timelines.
• Partner with Global Marketing to align campaign messaging, creative, and content across all retail touchpoints.
• Manage and deliver retailer creative needs from briefing to execution (dotcom, media, social, collateral)
• Collaborate with PR/Social teams to amplify launches and drive digital engagement
  
• Oversee retailer PDP asset development; review and refine copy and visuals to improve conversion
• Maintain internal trackers and calendars to support visibility and alignment

Sampling & Budget Oversight

• Monitor and manage trade marketing budgets, ensuring efficient use of resources
• Own and optimize retailer sampling programs, including budgeting, forecasting, ordering, and shipping
• Retailer Meetings & Relationship Management
• Partner with Sales and Account teams on market week meetings, retailer updates, and strategy sessions
• Lead preparation of all presentations and decks for internal and external meetings
• Monitor retailer readiness and manage communication for launches and activations
• Respond to retailer-specific ad hoc requests with speed and clarity

Operational Excellence

• Develop accurate sales forecasts and reporting to drive informed decision-making and create the processes for the wider sales team
• Streamline sales operations including inventory (retail, testers, samples), pricing, and promotional strategies for overall sales team
• Create KPIs wholesale department tracks with precision to measure sell-in to sell-thru impact

People & Team Leadership

• Currently has 1 direct report, opportunity to scale and build a trade marketing team.
• Strong communication and presentation skills—you can influence at all levels

Who You Are:

• 7+ years of retail/trade marketing experience in the beauty industry (skincare preferred).
• Proven success record of scaling a beauty brand at Sephora or Ulta.
• Deep experience launching products and building 360° campaigns as well as fostering a great relationship with Sephora or Ulta a must.
• Proven ability to work cross-functionally across Sales, Creative, Education, and Digital.
• Financially savvy—strong understanding of ROI, retail KPIs, and how trade marketing impacts the bottom line. Previous full ownership of trade marketing spend budget.
• Strategic thinker with a creative mindset and operational excellence.
• Detail-obsessed, deadline-driven, and able to juggle multiple projects in a fast-paced environment.
• Passionate about the beauty consumer and what drives them to purchase—in-store and online.

About us

Founded in 2009 by UK scientists and brothers, Elliot and Daniel Isaacs, we are a British, B Corp certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise.

Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our pioneering CSA Philosophy of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.

Culture & Benefits:

We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It's just who we are

Some of the perks of being part of the Medik8 team include:

• Competitive salary
• Comprehensive benefits package including paid time off, holidays, health insurance and retirement plans
• Flexible & Hybrid working with 1-2 days mandatory per week in-office at NYC shared office space
• Transit benefits
• Cell phone and WiFi WFH stipend
• Annual product allowance and product discounts
• Annual discretionary bonus based on performance
• Quarterly US team building activities

Want to do a little more research before you apply?

Head over to our main careers page to find out more about the team and our values. You can also find out more about us on Linkedin, Glassdoor & Instagram.

At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We're committed to advancing equal opportunities and we're dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work.

Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements (Hewlett Packard ). The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60% of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you