Director of Marketing Strategy

3 days ago

New York, New York, United States Bubble Skincare Full time
Director of Marketing Strategy & Operations (MSO)

Location: Hybrid (Monday-Thursday in office)

Reports to: CEO

Compensation: $100k-$150k/Annual

About Bubble

Bubble Skincare is rewriting the rules of beauty. In just a few years, we've grown into one of the most talked-about skincare brands in the world, now available in 17,000+ retail doors globally and powered by a 90,000-strong ambassador community. Our formulas are derm-developed, clinically backed, and accessible to all. Our brand is joyful, disruptive, and community-first.

We're entering a new chapter, one where we scale globally, deepen our impact, and build the infrastructure that ensures long-term growth while preserving the creativity and agility that got us here.

The Role

We're introducing a new role—the Director of Marketing Strategy & Operations (MSO)—to be the connective tissue of our marketing engine. This is not a creative leadership role; it's the operational architect and strategic partner that ensures all the pieces of marketing move together with clarity, discipline, and speed.

The MSO will:

  • Serve as the CEO's strategic partner and operator for all marketing activity

  • Own the systems that align campaigns, budgets, and performance across teams

  • Build the processes and tools that make Bubble's marketing scalable, efficient, and future-ready

What You'll Do

Operational Strategy

  • Own the integrated marketing calendar, ensuring cross-channel alignment on launches, campaigns, and content.

  • Manage the marketing budget process, building visibility and accountability across functions.

  • Lead annual and quarterly planning cycles for marketing and link them directly to company-wide goals.

Performance Management

  • Build and maintain a Unified Marketing Dashboard that consolidates KPIs across creative, social, PR, influencer, retail, and paid channels.

  • Surface insights that enable smarter, faster decisions and highlight where to invest.

  • Evaluate emerging opportunities (CTV, OOH, global markets), creating business cases for leadership review.

Team Enablement & Alignment

  • Run the Weekly Marketing Leadership Team (MLT) meeting, managing the agenda, reporting structure, and follow-ups.

  • Foster horizontal collaboration across marketing leads, breaking silos without changing reporting lines.

  • Translate complexity into clarity—ensuring everyone is operating from the same playbook.

Who You Are

  • Strategic & Analytical: You think in frameworks, distill data into insight, and connect dots across channels.

  • Operator at Heart: You love building systems, processes, and dashboards that teams actually use.

  • Facilitator & Influencer: You know how to create alignment without formal authority.

  • Builder: You thrive in high-growth, fast-moving environments where you're creating from scratch.

  • Consumer-Centric: You care deeply about culture, community, and brands that shift industries.

Experience & Qualifications
  • 8–10 years of experience in marketing operations, brand management, consulting, or a strategy-focused role in a consumer brand.

  • Experience in CPG, beauty, or other high-growth consumer categories preferred.

  • Proven ability to manage budgets, dashboards, and planning cycles at scale.

  • Strong facilitation skills—you can run a room of senior leaders and drive to decisions.

  • Data-fluent, with comfort translating analytics into stories and action.

Why Bubble, Why Now

This role exists because we're building for the future. Our creative leaders are world-class, our community is unmatched, and our campaigns are shaping culture. What we need now is the system that ties it all together—without losing the speed, autonomy, and energy that make Bubble, Bubble.

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