Performance Marketing Manager

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

We are seeking a
Performance Marketing Manager
to drive
creative relevance and effectiveness
across Haleon's portfolio of brands. This includes the planning and executing of creative optimizations applying consumer insights and data signals, designing and implementing testing frameworks, and analyzing performance to drive measurable impact against key business KPIs.

You'll collaborate cross-functionally with teams across the organization (Consumer Insights & Analytics, Media, Creative) and agency partners to ensure seamless implementation of data-driven creative strategies that improve engagement, ROI, and brand equity.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Creative Effectiveness & Personalization

• Partner cross-functionally and with agencies to develop and execute testing strategies and learning agendas that drive creative optimization to improve relevancy and resonance.
• Support deployment of personalization frameworks (e.g., dynamic creative optimization, modular content) to tailor messaging by audience, mindset, or context.
• Translate and scale creative analysis and performance results of testing strategies, providing actionable insights to Brands across paid and owned channels.
• Experience working with creative for master-brands with multiple sub-brands and driving creative executions

Optimization & Measurement

• Monitor creative performance to identify optimization opportunities and share learnings across teams.
• Help evolve Haleon's creative testing roadmap, driving continuous learning across messaging, audience, and format dimensions.
• Support development of dashboards and reporting tools that translate data into clear, actionable insights.

Innovation & Enablement

• Participate in test-and-learn initiatives exploring emerging platforms, creative technologies, and audience personalization capabilities.
• Support adoption of new marketing tools and processes that improve agility, efficiency, and creative performance.

Cross-Functional Collaboration

• Partner closely with Earned & Social Media, Paid Media, Design, and Analytics teams to ensure creative and media decisions are insight-led and performance-oriented.
• Contribute to integrated campaign planning and post-campaign learning, ensuring findings inform future strategies.
• Serve as a connector across internal and external partners to bring together data, creativity, and innovation.
• The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Why you?
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree in Marketing, Business, or a related field.
• 6 + years of experience in digital marketing, performance media, and/or digital analytics (CPG experience a plus).
• Strong understanding of digital platforms (e.g., Meta, TikTok, YouTube, DTV, Amazon & Walmart Retail Media Networks) and how creative excellence drives performance.
• Demonstrated ability utilizing AI applications for insights, content creation and data to turn into actionable creative and media strategies.
• Excellent collaboration, communication, and storytelling skills (executive-level presentations and communications a plus).
• Ability to manage multiple priorities and project manage with experience managing multiple stakeholders and ability to influence across teams in a fast-paced environment.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Experience with consumer insights, personalization, dynamic creative optimization, and creative testing frameworks.
• Familiarity with data tools (e.g., Epsilon, Salesforce Marketing Cloud, AWS/AMC (1P, 2P, 3P) and experience using multiple data sets and audience segmentations) and martech tools (e.g., ad servers, clean rooms).
• Experience working with or within media and creative agencies.
• Proven ability to translate complex data into clear marketing recommendations.

The salary range for this role is $135, $169,318.00 USD + bonus
Benefits
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date

Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It's important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to HR.AmericasSC- Please include the following in your email:

Use subject line: 'Haleon Careers: Job Accommodation Request'

Your Name and contact information

Requisition ID and Job Title you are interested in

Location of Requisition (city/state or province/country)

Description of specific accommodation you are requesting

Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

Note to candidates
The Haleon recruitment team will contact you using a Haleon email account ). If you are not sure whether the email you received is from Haleon, please get in touch.