Performance Marketing Manager

As our Performance Marketing Manager, you will play a key role in driving utilization and engagement with our cutting-edge program, The Biograph Method, a pioneering diagnostic and wellness platform designed to unlock personalized insights and long-term wellness. You'll lead strategy, execution, and measurement for all performance marketing tactics (Paid + SEO/AEO) in service of driving member growth. You will work cross functionally across product, design, engineering, and operations to drive efficient and effective campaigns, resulting in high impact on member enrollment and engagement. 

WHAT YOU WILL DO:

• Own and manage Biograph's paid acquisition strategy across multiple platforms
• Lead the strategy, execution, and measurement for all paid platforms, with expertise in hands-on setup, execution, and tracking
• Optimize campaign performance across all platforms, improving key metrics such as CAC, CTR, ROAS etc.
• Manage budgets and pacing across campaigns
• Reporting performance regularly, providing actionable insights, learnings, optimizations, and recommendations across the wider team
• Develop paid media strategy to drive membership leads and ultimately scale revenue across all Biograph clinics
• Identify and evaluate new paid media opportunities and emerging channels to target Biograph's key target market
• Collaborate cross-functionally with growth, creative, and product teams to ensure all campaigns support and roll up to brand initiatives and goals
• Be a key contributor to the culture of innovation, constantly exploring ways to push the boundaries of healthcare.

WHAT YOU BRING TO THE ROLE:

• 5+ years of experience managing and implementing paid media campaigns across LinkedIn, Meta, Google Ads required
• Bachelor's degree or equivalent experience
• Extensive experienced in full paid media strategy for Paid Search, LinkedIn, Meta, Tiktok, Youtube, X - (Bonus if experienced in programmatic implementation)
• Experience working closely with design teams to develop any creative asset needs for performance campaigns, taking into account Biograph brand voice
• Excellent leadership and communication skills
• Comfortable in the dynamic, fast-paced environment of a healthcare technology startup.

COMP | PERKS | BENEFITS:

• $110,000 - $150,000 per year
• Equity 
• Biograph Membership
• Medical, dental, and vision insurance
• 401(k)
• Paid maternity / paternity leave
• Unlimited PTO
• 11 paid holidays

WHY JOIN US?

Biograph is on a mission to drive meaningful advances in human healthspan and lifespan. We're not simply focused on helping you live longer, we're focused on making every year the best it can be. Biograph is an equal opportunity employer offering competitive salaries, comprehensive health benefits, and a people focused culture.  

• Innovation at the Core: Work with a forward-thinking team that merges the latest in health technology, data science, and personalized care.
• Collaborative Ecosystem: Work alongside engineers, designers, and clinicians to create groundbreaking solutions that redefine what's possible in healthcare. You will be part of a multidisciplinary team where innovation thrives, and every voice matters, contributing to a culture that values diverse perspectives and bold thinking.
• Impactful Leadership: Be the voice for our members' health journeys, influencing the development of cutting-edge tools and technologies to enhance their lives.
• Opportunities for Growth: With Biograph, you're not just stepping into a role—you're joining a company where growth and development are prioritized. As we continue to scale and innovate, you will have opportunities to expand your expertise, take on new challenges, and make meaningful contributions to the broader healthcare landscape.
• A Purpose-Driven Mission: At Biograph, we're committed to more than just healthcare—we're focused on changing lives by extending healthspans and improving quality of life through personalized care. If you're passionate about making a tangible difference, this is your chance to be part of something truly transformative.