Marketing Manager

Marketing Manager

About FSI

FSI is Healthcare's Leading CMMS — a software company helping hospitals and health systems manage facilities and clinical assets more efficiently. From maintenance and compliance to asset lifecycle analytics, our platform empowers healthcare professionals to deliver safer, more reliable environments for patients. Learn more at

We work directly with our customers to build customized modern technology that fits their complex needs. In 2020, FSI received significant investments to grow and expand on the foundation established since the company began in 2002. We believe our most exciting chapter is just beginning, and we're looking for talent that wants to make an impact. If you're looking for a fast-paced, innovative community with a team focused on collaboration and empowerment through technology, we encourage you to get in touch.

Your role

The Marketing Manager plays a key role in shaping and executing FSI's go-to-market strategy across campaigns, content, events, and product launches. This mid-level position blends strategy and hands-on execution — ideal for a marketer who is comfortable owning projects from start to finish; coordinating cross-functional teams, and driving measurable growth in leads, engagement, and brand visibility.

As part of the Growth Team, reporting directly to the Director of Marketing, you'll help build awareness around FSI's platform, support a robust events strategy, and collaborate closely with Sales, Customer Solutions, and Product teams to deliver data-driven marketing initiatives that support pipeline growth and retention goals.

Your responsibilities

Campaign Strategy & Execution

• Plan and execute integrated marketing campaigns across email, paid ads, social, and events.
• Partner with Growth departments to create campaigns aligned with growth goals and customer needs.
• Manage marketing calendars, timelines, and deliverables for major launches and initiatives.
• Optimize campaigns through A/B testing, analytics, and performance insights.

Content & Messaging

• Collaborate with internal and external partners to produce case studies, blog posts, email nurture content, and landing pages – all content that ladders up to ongoing campaigns.
• Act as player/coach – we want you to both produce and review content as the main gatekeeper for FSI content, ensuring our words speak to the write audiences.
• Ensure brand voice and design are consistent across all marketing materials and channels.
• Support product positioning and storytelling around FSI's healthcare technology solutions.

Events & Field Marketing

• Work with the Events Specialist to promote and support mobile and regional events
• Manage pre- and post-event campaigns, lead follow-up workflows, and ROI tracking.
• Contribute to promotional assets, signage, and digital materials

Analytics & Optimization

• Track key performance indicators (leads, MQL SQL conversion, campaign ROI).
• Monitor web and campaign analytics using HubSpot, Google Analytics, and CRM dashboards.
• Provide monthly reporting and insights to Marketing and Sales leadership.

Qualifications

Required:

• 5–7 years of experience in marketing, preferably in B2B SaaS, healthcare, or technology.
• Strong project management and organizational skills — ability to handle multiple campaigns simultaneously.
• Excellent written and verbal communication skills – this person works both with internal and external individuals at a fast-paced and professional level
• Proficiency in HubSpot (or similar marketing automation platform), CRM systems (Hubspot a plus), and analytics tools.
• Experience managing social media, paid digital ads, or event promotion campaigns.
• Comfortable with both strategy and hands-on execution.

Preferred:

• Experience marketing to healthcare, facilities management, or healthcare technology management (HTM) audiences.
• Familiarity with SEO, PPC, or content-driven lead generation.
• Strong analytical mindset and comfort working with data to inform decisions.
• Experience coordinating cross-functional campaigns involving Revenue teams, events, and digital channels.

What You'll Gain:

• Ownership of major marketing initiatives that directly impact company growth.
• A collaborative, fast-moving environment that values creativity and execution equally.
• Exposure to multiple facets of marketing — events, content, analytics, and automation.
• Competitive benefits and growth opportunities within a supportive, team-driven culture.

Work Location:

We are a remote-first team. Occasional travel: Revenue/Marketing meetings, conferences and events.

Compensation:

The compensation offered for this position will be based upon relevant experience, qualifications, and work location. The expected salary range for this role is $85,000-$90,000 annually.

We look forward to hearing from you

Don't meet all the requirements? We're all on a journey to learn constantly and have areas to develop. If you bring some of the above skills to the table and are still developing in others – please apply. Learning and experience isn't a one-way path, if you believe you have the background needed to make an impact in this role, we'd love to hear from you.

FSI is an Equal Opportunity Employer:

We are committed to fostering a diverse, inclusive environment and to encourage these values in everyone on our team. We provide an environment of mutual respect where opportunities are available without regard to race, color, religion, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. We believe that diversity and inclusion for people from all walks of life are key to our success as a company.

8G7gK0lr0K