Project Manager 2 – Circulation Marketing

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Project Manager 2 – Circulation Marketing position exists to lead the organization, management, and monitoring of circulation marketing strategies for all Focus on the Family periodicals. This role is instrumental in implementing effective list management tactics and coordinating stand-alone or integrated circulation marketing campaigns. Working closely with team leaders, media planners, and internal stakeholders, the project manager will ensure a comprehensive understanding of project deliverables. This position will oversee marketing programs involving diverse media formats, such as print, internet, email, and social media. The successful candidate will thrive working independently with minimal guidance, seeking supervisor involvement only for specific, uncommon challenges.

Essential Duties/Responsibilities:

• Leads the development, implementation, and project management of circulation marketing strategies for ministry periodicals. Seeks to achieve or exceed goals related to renewal rates, overall circulation, and donation income
• Demonstrates a thorough knowledge of Focus on the Family and circulation marketing processes and procedures essential to the management of marketing projects and to the functionality and effectiveness of the creative product, including email, direct mail, social media, online and eCommerce channels
• Gives input into the creation of marketing strategy including, but not limited to scope, audience development, tactical execution, and final project measures
• Creates marketing project plans and provides oversight on schedule, budget, scope, resources, milestones, risks, relationships, issues, and status
• Maintains up-to-date status reports of all projects, ensuring on-time delivery at each stage of the project process
• Directs circulation and marketing project objectives and specifications. Manages and reviews creative content at various stages of production to ensure that intended content is included and requested revisions are accurately executed
• Negotiates project schedules and deadlines with internal and external departments and expedites marketing projects as needed, attaining required approvals, following through on client and/or creative requests
• Monitors and controls resource availability, constraints, and assignments
• Highlights issues or obstacles that stand in the way of attaining strategy or impacting an on-schedule or on-budget completion of assigned activity
• Is responsible for ensuring on-time delivery at each stage of the project
• Continually seeks out new, cost-effective avenues outside of FOF to promote the magazines through multi-channels
• Enters and executes projects in Aprimo software (drives projects through the various stages of creative production, and ensures projects are closed with proper documentation)
• Ensures accurate lists are generated each month in Aprimo to fulfill constituent magazine subscriptions and renewals. Thorough understanding of the list select system with the ability to identify problems and trouble-shoot with the appropriate parties to resolve quickly
• Coordinates mailing list processing, segmentation management and data delivery to Mailing Services and/or external vendors
• Maintains and documents ongoing technical problems with technology platform; assists in troubleshooting and testing
• Builds strong relationships with partnering departments, encouraging an atmosphere of cooperation and teamwork on behalf of Focus on the Family
• Initiates and maintains regular and effective communication with all departments and individuals who have a part, including clear direction on deadlines, their role in the project, and developments that could impact project deliveries or quality
• Proactively communicates with editorial staff to keep them apprised of current circulation, promotional efforts, renewal rates etc. Works with various internal departments to ensure clear communication regarding circulation strategy
• Provides regular oral and written circulation reports to management identifying areas of success and plans to improve underperforming areas
• Runs reports, creates Excel spreadsheets, reviews result of circulation marketing efforts against goals, and provides recommendations for adjustments as needed
• Analyzes post-production response data and generate meaningful debrief reports for assigned projects suitable for presentation to senior leadership (May present findings as assigned)
• Builds project workflows to facilitate appropriate marketing project management (as assigned)
• Is available to assist in process design, mapping, and engineering of any circulation marketing process.
• Is familiar with split and multivariate testing concepts and strategies including versioning of inbound and outbound marketing pieces.
• Flexibility to embrace new technologies and trends in the circulation and marketing landscape. Comfortable using various marketing platforms, CRM systems and analytics tools associated with different channels
• Enters and executes projects in Aprimo software (drives projects through the various stages of creative production, and ensures projects are closed with proper documentation

Managerial Breadth/Scope of Job:

• Facilitates activities for teams of varying skills and functions from all areas of the ministry

Working Environment/Physical Requirements:

• Fast-paced Office environment with frequently changing priorities

Job Qualifications/Requirements
Character/Spiritual:
Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values

Personal Characteristics:

• Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirements
• Positive attitude; Strong stress management skills
• Team-oriented; Dedicated to providing exceptional service and highly responsive
• Strong focus on results; Self-motivated
• Receives feedback with a positive attitude and a willingness to learn and grow
• Keen eye for detail

Knowledge/Experience:

• Bachelor's Degree in Business-related major, Marketing, or related field
• 5 - 7 years of experience in Marketing or Project Management
• Working knowledge of Focus on the Family's mission, philosophy, values, and objectives
• Working knowledge of the entire creative and media production processes
• Experience working with outside consultants and agencies
• Budget development experience, and working knowledge of financial reports
• Proven experience in the development and implementation of marketing and circulation project plans
• Computer proficiency in a variety of Microsoft Office Tools (Teams, Excel, Word, PowerPoint, and SharePoint)
• Proficient in Smartsheet
• Project management software proficiency, i.e., Aprimo (strongly desired, but not required)
• Salesforce expertise
• PMP certification (preferred)

Skills, Abilities, and Special Talents/Gifts:

• Expertise in Salesforce or a similar Customer Relationship Management (CRM) system for donor management and relationship tracking
• Ability to customize Salesforce to meet the organization's specific needs
• Familiarity with Smartsheet for collaborative document management, project coordination, and team communication
• Skill in creating and managing Smartsheets to meet specific circulation marketing needs
• Relentless pursuit of excellence
• Possess a strong aptitude for quick learning
• Excellent organizational skills
• Strong planning and time management skills
• High level of analytical ability with logical thought processes
• Exceptional attention to detail with the ability to maintain a consistently high level of accuracy
• Robust work ethic, demonstrating unwavering commitment to meeting deadlines and exceeding expectations
• Highly motivated, driven by a passion for success and a proactive approach to achieving both individual and team goals
• Exceptional adaptability, capable of navigating and embracing change with a positive attitude
• Demonstrates a commitment to continually developing skills, competencies, and maturity
• Project Management Experience – both management and scheduling
• Demonstrates ability to manage project schedules, milestones, and work products without direct authority over project stakeholders
• Ability to assemble clear, concise, and accurate project documentation
• Proven ability to execute work efficiently and effectively, contributing to streamlined operations and overall productivity
• Ability to adjust quickly to meet a goal and/or changing circumstances (i.e., shift in strategic direction)
• Works well under pressure with the ability to manage numerous and sometimes conflicting objectives, projects, and/or activities at the same time
• Strong interpersonal skills, capable of fostering positive and productive relationships with colleagues, clients, and stakeholders
• Effective conflict management skills; adept at resolving disputes and promoting a cooperative work environment
• Strong written communication and facilitation skills, including technical writing. Able to motivate, direct and lead in a concise manner
• Ability to work with limited supervision – works autonomously with assigned creative team to handle all aspects of scheduling

Stewardship Requirements:

• Careful stewardship of donor resources working in a non-profit ministry environment

Salary Range:
$70,716 to $81,117

Application Materials Required:
Cover Letter, Resume/CV

• Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application Materials Instructions:
Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.

Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount
• Fitness Center

Employees scheduled for 30 hours or more per week are eligible for all the above and:

• Medical Plan
• Dental Plan
• Vision Plan
• Life Insurance
• Disability Insurance
• Flexible Spending Accounts
• EAP (Employee Assistance Program)
• Tuition Reimbursement
• Warehouse Membership Reimbursement

Note
: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

• Temporary employees are not eligible for benefits, except for:
• Sick Time
• Bookstore Discount
• Fitness Center

Tentative Search Timeline:

• Priority will be given to applications submitted by June 16, 2025. However, this posting will remain open until filled.
• The potential employee start date is June 23, 2025.

Posting date:
May 16, 2025

Un-posting date:
Ongoing until filled

Posting contact email:

Helping Families Thrive in Christ Focus on the Family is a 501c3 Christian Non-Profit Ministry.