Marketing Generalist Manager

Company Summary
At USA Triathlon, we believe in the power of sport to transform lives — and in the strength of a team that lives that passion and mission every day. As the Olympic and Paralympic National Governing Body (NGB) for triathlon and multisport in the U.S., we're driven to grow participation, inspire communities, and empower athletes of all backgrounds to reach their personal bests.

We're a team of bold thinkers, passionate doers, and collaborative leaders united by service, performance, innovation, and inclusion. Recognized by the U.S. Olympic & Paralympic Committee for our commitment to diversity and inclusion, we offer unlimited PTO, 100% employer-paid medical benefits, and a supportive culture that celebrates excellence and balance.

Every day, our work is fueled by our Purpose, Mission, and Vision:

• Purpose: Give everyone a chance to tri — removing barriers and creating opportunities for all.
• Mission: Drive success for multisport from the starting line to lifelong love.
• Vision: Bring triathlon to new places, people, and possibilities.

We're the hub for a nationwide multisport community of athletes, coaches, race directors, and clubs. From youth and collegiate development to high-performance racing and community access initiatives, USA Triathlon drives the future of endurance sport in America.

Join us in Colorado Springs — recognized as one of the nation's best places to live — and help shape the future of Olympic and Paralympic sport.

We are proud to be an equal opportunity employer. All qualified applicants are encouraged to apply.

Job Title:
Marketing Generalist – Manager (Multisport Ecosystem)

Reports To:
Sr. Manager, Digital & Growth Marketing

FLSA Status
Exempt ☐ Non-Exempt

Job Close Date:
November 9th

Please note: This role may be closed prior to the listed date if an offer is extended to a candidate.
Position Summary
USA Triathlon (USAT) is seeking a dynamic Marketing Manager (Generalist) to support initiatives that strengthen and grow the Multisport Ecosystem, with a focus on Race Directors, Coaches, Clubs, and Partnerships.

This role will oversee the execution of marketing campaigns, content creation, digital engagement strategies, and data-driven analysis to inform decisions, optimize engagement, and improve campaign effectiveness. The ideal candidate is a skilled communicator and marketer who thrives in managing multiple projects, audiences, and priorities.

Essential Job Functions

• Content Creation: Develop and distribute marketing collateral, write compelling copy, and manage website content updates.
• Campaign Management: Plan, build, and coordinate marketing campaigns across digital, email, and social channels.
• Email Marketing: Build and deploy targeted campaigns using Marketing Cloud, including newsletters, promotions, and segmented communications with A/B testing and automation.
• Social Media: Contribute to content calendars and manage the production of engaging content (posts, blogs, videos, graphics).
• Digital/Website: Perform regular updates to web content, ensuring accuracy and brand consistency.
• Data Tracking & Analysis: Monitor and analyze campaign and audience data to provide actionable insights, make informed decisions, and adjust strategies for improved performance.
• Business Area Ownership: Lead marketing efforts to engage and grow Race Directors, Coaches, Clubs, and Corporate Partnerships.

Supervisory Responsibilities

• None

Knowledge, Skills, And Abilities

• Strong writing, editing, and storytelling skills.
• Experience managing campaigns across email, digital, and social channels.
• Proficiency with tools such as Marketing Cloud, Google Analytics, and project management platforms.
• Ability to analyze data and use insights to optimize campaigns and strategies.
• Excellent organizational skills with the ability to manage multiple priorities.
• Collaborative mindset with the ability to work across teams and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5-7 years of experience in marketing or communications.

Working Conditions And Physical Requirements

• USA Triathlon offers a hybrid work schedule and requires this position to be on site at USAT headquarters in Colorado Springs, CO at least two days per week
• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard. The employee may be required to exert force to manipulate or move items weighing up to 30 pounds.

EEO Statement
USA Triathlon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Disclaimer
This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all duties, responsibilities, and qualifications required. Duties and responsibilities may change as business needs evolve.