Assistant Marketing Manager, Social Analytics

Job ID:
274433

Location Name:
CA-FSC SF Off (0174)

Address:
350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type:
Full Time

Position Type:
Regular

Job Function:
Marketing

Remote Eligible:
Hybrid Schedule (Onsite 2x weekly)

Company Overview
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to
reimagine the future of beauty
.

The Opportunity
Sephora is seeking a highly analytical and data-driven Social Media Analyst to play a pivotal role in shaping and amplifying Sephora's social media presence. In this role, you will transform complex social data into clear, actionable insights, informing strategic, brand, and cultural initiatives. You will also collaborate with the Social Media Manager in overseeing the social media budget and forecasting.

The ideal candidate possesses a strong understanding of the cultural landscape, a passion for deciphering large datasets to construct compelling narratives, and the ability to translate these insights into engaging and easily understandable data presentations as well as budget forecasts.

Responsibilities

• Analyze data across multiple social media and reporting platforms to evaluate campaign effectiveness, monitor engagement metrics, and gain a deep understanding of audience behavior.
• Generate comprehensive weekly, monthly, and ad hoc reports on social media performance, emphasizing key insights, trends, and areas for optimization, and present findings to key stakeholders.
• Collaborate with the Social Media Manager on social media budget management, including resource allocation for content creation and influencer partnerships, ensuring expenditures are aligned with overall marketing objectives.
• Develop data-driven forecasts based on historical performance to guide future budget allocations and campaign strategies.
• Partner with social media team members to recommend data-informed adjustments to campaigns and content strategies, ensuring efficient and effective resource utilization.
• Utilize analytics tools and software to meticulously track social media metrics and performance, while staying ahead of industry best practices and emerging technologies.
• Provide guidance and training to team members on interpreting analytics and leveraging data to drive sound social media decisions.

Requirements

• 3+ years of experience in social media analytics; budget management experience is highly desirable.
• Demonstrated experience with social media analytics tools (Primary: Dash Hudson, Listenfirst, Tribe) and (Secondary: Creator IQ, Brand Bastion, Brand Watch, and Tubebuddy)
• Solid Understanding of social media reporting best practices.
• Excellent research, writing, and presentation skills – with the ability to present data in an accessible and engaging manner.
• A demonstrable passion for social media and its evolving trends.
• Proficiency in Excel and other data analysis tools. #SocialMediaAnalytics #DashHudson #SocailAnalytics

The annual base salary range for this position is $86, $97,185.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you'll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can
unleash your creativity
, because we've got disruptive spirit. You can
learn and evolve
, because we empower you to be your best. You can
be yourself
, because you are what sets us apart.
This
, is the future of beauty. Reimagine your future, at Sephora.
Sephora is an equal opportunity employer and values diversity at our company.
We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.