VP, Digital and Programmatic

Job Description:

As a leader within dentsu, the VP will lead key client relationships while growing leading a team responsible for delivering excellence in retail media, ensuring exceptional campaign execution and performance. The VP will ensure high-quality work through strategic oversight, while balancing best practices, a focus on digital innovation, and operational efficiency. Also, you will help define dentsu Media's holistic commerce and retail media vision and strategy and help create our vision for the future of retail more broadly. The VP will deliver thought leadership to enhance dentsu's reputation as a digital and retail leader and will implement training initiatives to drive a culture of continuous improvement. As a key member of the leadership team, you will collaborate with senior management to manage resources across selected clients. The role includes assisting with driving organic growth by identifying upsell and cross-sell opportunities and assisting management with future-proofing the dentsu business by providing feedback on market trends, needs, product development, or other opportunities. You will report to the EVP, Global Strategy & Investment. Main Accountabilities

• Programmatic Leadership: Oversee client relationships, campaign execution, and independently manage/lead multiple teams.
• Cross-Channel Strategy: Implement digital and programmatic strategies proactively to the portfolio and ensure collaboration with search, social, and commerce teams.
• Retail Media Integration:
  • Develop and execute retail media strategies across major networks (Amazon Ads, Walmart Connect, Target Roundel, Criteo, Best Buy Ads)
  • Align retail media with programmatic and broader digital initiatives to create unified, data-driven campaigns.
  • Leverage retailer data and first-party insights for advanced targeting and personalization.
• Client Engagement: Drive strategy for client engagements and provide oversight to ensure high-quality work.
• Growth & Innovation: Identify upsell and cross-sell opportunities for organic growth, including retail media solutions.
• Strategic Planning: Engage with clients and Client Center leadership to assess account health and set goals for improvement and growth.
• Operational Excellence: Ensure adherence to client contracts/SOWs & Retail JBPs, develop staffing plans, and prioritize profitability.
• Thought Leadership: Participate in panels, fireside chats, and other public speaking opportunities; routinely contribute to new business pitches.
• Education & Enablement: Foster awareness of dentsu tools and retail media products among the broader team.
• Risk Management: Ensure the team follows defined processes for campaign management and enforce risk-mitigation controls for hands-on-keys activation work.
• Culture & Development: Drive a culture of continuous improvement and innovation.

Qualifications

• Bachelor's degree or 12+ years' experience within programmatic, retail media and digital industry.
• Experienced leader with proven history of leading highly successful teams.
• Deep knowledge of Retail Media ecosystems including Amazon, Walmart, Criteo, Best Buy, and emerging platforms.
• Detailed knowledge of Retail KPIs and how to determine the impact of media activation on brand revenue and sell-in
• Experience across all digital media channels and ability to speak to each eloquently.
• History of developing positive, ongoing client relationships with a focus on client service.
• Experience managing complexity across multiple groups, clients, and interagency partners.
• Ability to see "the big picture" and drive organizational and client success.
• Exceptional project management skills
• Collaborative mindset
• Strong analytical and mathematical skills.
• Proficient in programmatic technology, platform, and partner solutions, including DSPs, ad servers, verification platforms, planning/financial tools, DMPs, analytics dashboards.
• Strong experience with business applications

The annual salary range for this position is $113,000 -$182,850. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-AD2 #LI-Hybrid This is a hybrid remote/in-office role.

Location:

New York

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to  by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

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