Dir, Product Marketing

We believe everyone has a story to tell and we're passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations Our products are built so storytellers can do their best work. But we're not just a platform—personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments.

Notified is adding a Director, Product Marketing, to our global Marketing team. We are open to the Director working from one of our offices below in North America. Our expectation at this time is you will work from our office on Tuesday, Wednesday, Thursday with flexibility to work from home on Monday and Friday.

Office Locations:

Toronto, Canada: 155 University Avenue

Chicago, IL, USA: 770 North Halsted Street

El Segundo, CA, USA: 2321 Rosecrans Avenue

Job Summary:

Serve as the quarterback of the public relations product line, overseeing all aspects of the go-to-market strategy. This role is perfect for someone who thrives on being involved in the entire lifecycle of a product. You'll lead the development and execution of strategies to drive product adoption, market penetration, and revenue growth, including increased cross-sell and up-sell rates for our public relations product line. The focus for this role is on Product Marketing as well as our Go-To-Market Strategy for our Public Relations products and services. It requires a balance of setting high-level strategy and rolling up your sleeves to execute, ensuring the product line's success.

Key Responsibilities:

• Go-To-Market Strategy:

• Identify Target Markets: Pinpoint segments where we have a competitive advantage and develop compelling GTM strategies to capture more market share.

• Define and Align Strategies: Formulate GTM strategies that align with our business goals and gain consensus across key stakeholders.
• Collaborate with Product teams to understand challenges to maximizing revenue, identify industry trends, and continuously evolve our strategies.

KPIs : The effectiveness of GTM strategies will be measured through improvements in product activation rates, shortened sales cycles, increased win and cross-sell rates .

• Product Marketing:

• Craft Compelling Messages: Develop and communicate top-line messages across marketing and product teams to ensure consistent and impactful communication.

• Differentiate Our Products: Create and execute messaging and positioning strategies that set our products apart in the market.
• Lead Product Launches: Manage product launches, ensuring all cross-functional teams are aligned and prepared for successful rollouts.
• Collaborate with Product Team: Work closely with the product team to understand features and benefits, translating them into compelling marketing messages.
• Align with Growth Marketing: Partner with growth marketing to synchronize on user acquisition, activation, and retention strategies.

KPIs : The success of product launches will be tracked by product launch timeline adherence and product adoption rates.

Minimum Qualifications:

Education

• Bachelor's degree from an accredited college or university with major course work in marketing, business administration or a related field is required. Equivalent work experience in a similar position may be substituted for educational requirements.

• Master's degree preferred.

Experience

• Minimum eight years of experience in product marketing with a proven record in driving annual revenue growth required. Preferred candidates will have experience in product activation, cross-selling/up-selling, and driving product-led growth for B2B SaaS products.

• 5 years of management experience required.

Other

• Intermediate knowledge of Word, Excel, Outlook, and PowerPoint required.

• Intermediate knowledge of product/project management software tools is preferred.

• Strong analytical skills and critical thinking. Ability to develop creative / non-traditional solutions

• Exceptional ROI-tracking skills, able to prove what is –or isn't—working

• Must be a strong public speaker, comfortable in front of large, senior groups

• Exceptional interpersonal skills to successfully guide and influence colleagues, cross-functional teams, and third parties without direct authority

• Expertise in writing messaging that clearly articulates differentiation

• Optional, but highly advantageous: knowledge of IPO markets, capital markets, and public relations would make you a standout candidate.

This opportunity offers a base salary range in the following cities. Actual salary will be commensurate with skills, experience, location and market condition. In addition, we offer a comprehensive benefit package.

• Chicago and El Segundo: $130,000 - $140,000 + leadership bonus

Award-Winning Technology & Service

• 1 Press Release Distribution, Summer 2025 G2 Report
  
• PR Innovation of the Year, 2025 Gold Stevie Awards Winner
• Platinum Winner, 2025 Titan Business Awards
• 2025 PRWeek Awards Finalist
• Inc. 2024 Best in Business List
• Best Press Release Distribution Company, MarTech Breakthrough Awards

What's next…

Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process (preliminary assessments and/or telephone interview).

Don't meet every single requirement?

At Notified, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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