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Director of Marketing

4 hours ago

Prior Lake, Minnesota, United States Hahl Companies Full time


Full-time

Description

 We are seeking a hands-on, results-driven Director of Marketing to lead marketing efforts across multiple business divisions, with a primary focus on Action Overhead Garage Door and Dem-Con's solid waste businesses.
 

This role blends strategy and execution and is ideal for a marketing leader who enjoys owning outcomes, analyzing data, managing vendors, and driving measurable growth across both B2C and B2B channels. 

 KEY RESPONSIBILITIES
 

Digital & Paid Media

• Manage and optimize Google Ads, Google Local Services Ads (LSA), Microsoft Ads, and PPC campaigns

• Track marketing spend, lead quality, conversions, and ROI

• Manage Google and Microsoft Business Profiles

• Collaborate with third-party agencies on optimization and performance
 

SEO & Social Media

• Support SEO and local SEO strategies

• Manage social media presence across Facebook, Instagram, LinkedIn, and other platforms

• Build content calendars and monitor engagement
 

Email Marketing & ServiceTitan

• Own ServiceTitan Marketing Pro as the internal subject-matter expert

• Build and manage email campaigns, automations, newsletters, and promotions

• Track lead attribution and campaign performance

• Present marketing insights and recommendations to leadership
 

Traditional Marketing & Web

• Manage print advertising, mailers, publications, and local media

• Oversee website content and web presence

• Coordinate with designers, printers, and media vendors

• Conduct A/B testing to improve results
 

Vendor, Budget & Reporting

• Serve as the primary contact for marketing agencies and vendors

• Develop and manage marketing budgets

• Prepare clear performance reports and recommendations
 

Brand & Growth

• Maintain consistent branding across business units

• Support division-specific marketing needs

• Identify new marketing opportunities and tools 


Requirements

 QUALIFICATIONS

• 5–10+ years of experience in digital or performance marketing

• Hands-on experience with Google Ads, LSA, Microsoft Ads, and social platforms

• Understanding of SEO, lead attribution, and ROI

• Experience managing agencies and vendors

• Strong analytical, organizational, and communication skills

• Willingness to learn ServiceTitan Marketing Pro
 

WHY THIS ROLE

• High visibility and partnership with executive leadership

• Opportunity to influence marketing across multiple growing businesses

• Balance of strategy and hands-on execution

• Long-term growth potential as the organization expands 


Salary Description
$105,000 – $135,000 annually