Marketing Data Analyst

Overview:

We are seeking a Marketing Data Analyst to lead data-driven initiatives across both paid and organic digital media channels, with a focus on eCommerce and CPG. This role will be instrumental in optimizing digital marketing performance through advanced insights spanning search, social, programmatic, SMS, and email marketing to enhance customer acquisition, engagement, and retention.

The ideal candidate has 4+ years of experience in digital media analytics, a deep understanding of consumer behavior in eCommerce/CPG. This role requires a strategic thinker who can partner with cross-functional teams to develop actionable insights that influence digital media investment and performance.

Key Responsibilities:

• Performance Analysis & Strategy – Analyze paid (search, social, programmatic, display, retail media) and organic (SEO, social, content, email) performance to drive eCommerce sales and brand growth.
• KPI Tracking & Optimization – Monitor key eCommerce and CPG metrics including ROAS, CAC, LTV, conversion rates, cost per acquisition, organic traffic growth, engagement rates, and basket size metrics.
• Salesforce Commerce Cloud & Marketing Cloud – Leverage Salesforce tools to analyze customer journeys, campaign performance, and omnichannel attribution to refine digital strategies.
• Dashboard Development & Reporting – Build and maintain dashboards using Tableau, Looker, Power BI, and other analytics tools to provide real-time insights on DTC, retail, and omnichannel performance.
• Collaboration & Stakeholder Engagement – Work closely with media buyers, social media teams, content strategists, and eCommerce teams to refine digital marketing strategies based on performance insights.
• A/B Testing & Experimentation – Conduct A/B tests and performance experiments across paid and organic channels to improve efficiency, conversion rates, and engagement.
• Retail Media & Marketplaces – Optimize ad spend and strategy on Amazon Ads, Walmart Connect, Instacart Ads, and Target Roundel to drive incremental eCommerce revenue.
• Omnichannel Attribution & Customer Journey Analysis – Monitor the eCommerce funnel, customer behavior insights, and multi-touch attribution models to optimize digital marketing investments.
• Industry Trends & Innovation – Stay up-to-date on emerging platform updates, AI-driven analytics, and MarTech advancements to enhance digital strategy and maintain a competitive edge.

Qualifications & Skills:

• 4+ years of experience in digital media analytics, marketing performance measurement, or eCommerce/CPG digital strategy.
• Strong proficiency in Google Analytics, Google Ads, Meta Ads Manager, Amazon Ads, and SEO tools (SEMrush, Ahrefs, or Moz).

• Experience with Salesforce Commerce Cloud and Marketing Cloud to analyze performance and optimize digital campaigns.

• Expertise in data visualization tools (Tableau, Looker, Power BI) and experience in reporting for eCommerce/CPG brands.

• Understanding of multi-touch attribution models and how different media channels contribute to omnichannel growth.
• Ability to analyze both paid performance metrics (ad spend efficiency, conversions) and organic growth metrics (SEO rankings, engagement, content effectiveness).
• Experience working with retail media networks (e.g., Walmart Connect, Instacart Ads, Target Roundel) is a plus.
• Familiarity with Shopify, Amazon Seller Central, or other eCommerce platforms.
• Strong communication and presentation skills to effectively translate data into insights for marketing, eCommerce, and executive teams.
• Experience with SQL, Python, or R (a plus, but not required).