Outbound Sales Director

At 360Player, we are redefining how sports clubs operate, develop players, and manage teams. As the world's leading all-in-one Club Operating System, we help sports organizations streamline every aspect of their operations—from scheduling and payments to player development and video analytics. Trusted by leading clubs such as Rush Soccer, FC Barcelona, and Rafa Nadal Academy, our platform is transforming how organizations run their day-to-day operations.

With offices in Stockholm, Barcelona, and the US, we're continuing to expand globally and are looking for passionate, driven individuals to join our team. This role is based in our Raleigh, North Carolina office.

Your Role:
As the
Outbound Sales Director
, you will lead our outbound sales function and play a central role in driving new business growth. You will build, scale, and optimize our outbound engine—developing high-performance Sales Development and Account Executive teams focused on proactive outreach and engagement with sports organizations across key markets.

You will define our outbound go-to-market strategy, guide the execution of high-impact sales motions, and ensure your team is equipped with the training, tools, and frameworks needed to succeed. Your expertise will help shape how we reach new customers, identify new segments, and introduce organizations to the value of 360Player.

This is a strategic leadership role where you will drive the entire outbound lifecycle—from messaging and prospecting frameworks to team performance, KPIs, and continuous improvement.

Key Responsibilities:

• Strategic Sales Leadership

Lead, mentor, and scale high-performing outbound teams, including SDRs and AEs.

Develop, refine, and optimize outbound sales processes focused on cold outreach, multichannel engagement, and account qualification.

Define and implement outbound go-to-market strategies for new customer segments (clubs, academies, associations, and more).

Collaborate with Marketing and Revenue leadership to ensure seamless execution across the funnel.

• Coaching & Sales Enablement

Build structured onboarding, training, and development programs for outbound reps.

Coach SDRs and AEs on outreach best practices: cold calling, email sequences, LinkedIn prospecting, and multichannel outreach.

Establish team and individual KPIs focused on pipeline generation, outreach volume, conversion rates, and performance improvement.

Foster a culture of accountability, learning, and data-driven decision-making.

• SaaS & Technical Acumen

Leverage SaaS selling experience to guide reps in communicating product value and driving pipeline efficiency.

Monitor and optimize outbound performance through key metrics (ARR/MRR impact, conversion rates, CAC, LTV, and churn-related insights).

Ensure team effectiveness with CRM tools (HubSpot), sales engagement platforms, and analytics dashboards.

• Market & Domain Expertise

Use your understanding of sports-club operations and pain points—registration, payments, scheduling, communication, player development—to strengthen outreach messaging and positioning.

Stay proactive in identifying market trends, competitive movements, and emerging opportunities.

Provide feedback and insights to influence product strategy and market direction.

Desired Qualifications:

• Proven success leading outbound sales teams (SDRs + AEs) with at least 3+ years of leadership experience.
• Deep expertise in building and scaling outbound sales processes, especially cold outreach and pipeline generation.
• Strong background in SaaS B2B sales, ideally within app/software solutions.
• Excellent communication, coaching, and leadership skills with a talent for motivating teams.
• Strong business acumen and understanding of SaaS metrics and funnel dynamics.
• Highly organized, process-oriented, and data-driven in approach.
• Experience selling into sports organizations or a deep understanding of the sports ecosystem is a strong plus.
• Fluent in English; additional languages are a bonus.
• Comfortable working in a fast-paced, high-growth environment.

Benefits:
At 360Player, we offer a collaborative and supportive environment where you will work closely with a diverse and talented global team. We provide a competitive compensation package, including a base salary and commission structure, that rewards your sales achievements.