Marketing Content Specialist

5 days ago

Charlotte, North Carolina, United States Renu Energy Solutions Full time

Benefits:

  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Who are we?
Renu Energy Solutions is a full-service solar residential and commercial installation company, providing end-to-end service from the initial solar consultation to site installation and beyond. We pride ourselves with offering unquestioned customer service and the best consultative selling approach for solar in the industry. Not just your ordinary solar company, Renu has pushed the envelope with year over year growth and featured on notable lists such as Inc. 5000 and Solar Power World's Top Solar Contractors for the past 9 years. As a top-rated solar installer, we pride ourselves on exclusive industry partnerships, delivering the best products, service, design, and installations around.

Position Key Factors

  • Benefits: Health/Dental/Vision/Disability/Life + Matching 401k + PTO
  • Salary: $50,000-$55,000
  • Culture: Fun people loving what they do
  • Personality: Team Player that is passionate about Clean Solar Energy and Energy Storage

Job Summary
The Marketing Content Specialist will be responsible for the overall development and gathering of essential content for the marketing team. With an understanding of video, photography, copywriting, formatting, and producing valuable content, you will help develop a comprehensive marketing content plan and own the processes for gathering content. This role requires utilizing resources across different departments in a multi-business environment, and will help develop in-house collateral resources for print, social, YouTube, website, and email.

Job Responsibilities:

  • Develop, own, and enhance the marketing content strategy plan.
  • Plan and schedule frequent video shoots for internal and external use. This includes educational material, promotional material, website content, social content, and corporate content.
  • Play a pivotal role in the evolution of existing content by performing quality control and researching areas of improvement.
  • Research current trends and perform competitive analysis to help stay ahead and bring new ideas to the Marketing Team.
  • Travel weekly to installs and post-install projects for content gathering.
  • Efficiently manage the content library within the Google Suite and Google Drive.
  • Collaborate with cross-functional teams, including sales and operations.
  • Regularly report on content gathering and KPIs.
  • Utilize Adobe Photoshop and Premiere Pro / Rush to develop quality assets and video.
  • Assist in the development of campaigns, promotions, and collateral.
  • Maintain and accomplish the set KPIs developed for the position.
  • Assist in the occasional apparel-related tasks for the company.
  • Champion the company brand and maintain a positive representation of Renu Energy Solutions.
  • Assist in the coordination and dispersion of completed content development internally and externally when needed.

Required Skills and Experience:

  • A Bachelor's Degree in Marketing, Digital Media, or a related field.
  • 2 - 5 Years of Marketing, Digital Media, or related experience.
  • Knowledge of photo and video editing software, including Adobe Photoshop and Premiere Pro / Rush.
  • A viewable portfolio of previous work that includes video and photography.

Preferred Skills but not Required

  • Copywriting and editing experience.
  • Knowledge of SEO and GEO (AI) best practices.
  • Experience with CMS and website hosting.
  • Extensive knowledge of the Adobe suite.
  • Experience with OTT and related video advertising.
  • Licensed Drone Pilot.

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