Strategic Marketing Specialist

Summary:

The Strategic Marketing Specialist conducts market analysis and creates insights into market models and general representations of the market environment, including the analysis of business models of key market players. The results serve as a basis for developing strategic plans, in which the Strategic Marketing Specialist actively participates. Additionally, the Strategic Marketing Specialist supports the sales organization with analysis of customers and specific customer clusters, which are used to guide sales activities.

Responsibilities:

• Planning and conducting strategic market and customer analysis.
• Responsible for market modeling and evaluating our market position using appropriate methods.
• Evaluating competitors regarding product range, services, and sales strategy.
• Presenting market and customer analysis to leadership team.
• Contributing to the development of customer segmentation and classification.
• Influencing the creation of relevant sales and marketing KPIs.
• Continuously develop and optimize our forward-looking planning, reporting, and analysis tools.
• Participating in the creation of medium- and long-term company strategy.
• Attending conferences and trade shows when needed.

Qualifications:

• Bachelor's degree in business, marketing, or related field.
• Further education in the field of e-mobility to gain a better understanding of the entire ecosystem.
• Work experience in marketing and sales for an international company is preferred.
• High degree of initiative, as well as analytical and structured working style.
• Customer orientation and presentation skills.
• Technical understanding and interest in Alpitronic's products.
• Self-motivated and results-oriented, with a strong sense of accountability and ownership.
• Ability to thrive in a fast-paced, entrepreneurial environment and adapt to change quickly.
• Proficiency in MS Office, especially Excel and PowerPoint.

Ability to commute/relocate: Charlotte, NC: Reliably commute or planning to relocate before starting work (Required)

Work Location: On-site

Job Type: Full-time

Shift: Day shift

Your duties may be subject to change from time to time at the discretion of the Company.

WHY ALPITRONIC

Together with our customers, we are driving the world towards sustainable mobility – with cutting-edge technology, we inspire with the most innovative and reliable solutions. With our roots in South Tyrol, we are market and innovation leaders and set the future charging infrastructure standards from our locations in Bolzano/Bozen, Bergamo, Munich and Charlotte (USA).

WHAT MAKES WORKING FOR US SPECIAL

We are excited to meet individuals who are enthusiastic about making things happen, take personal responsibility and appreciate seeing the direct results of their work in the final product. We are a fast-growing company and offer our top teams a diverse and challenging range of tasks in a respectful corporate culture.

Your contributions matter, are appreciated and have a significant impact Join us and be part of our team

BENEFITS OVERVIEW:

At Alpitronic Americas, our total rewards program aims to support your health and well-being, as well as that of your family. Here's a snapshot of our comprehensive compensation plan:

Paid Time Off: Enjoy PTO days, 10 company paid holidays, and parental leave for all parents, including adoptive parents.

Health Coverage: Access medical, dental, and vision insurance, along with FSA and HSA healthcare accounts, life and accident insurance, and short/long-term disability plans.

Retirement Savings: Benefit from company contributions and matching to your 401(k) plan, helping you save for your future.

On-Site Amenities: Employees in Charlotte can take advantage of our ergonomic work stations, on-site gym and EV charging stations.

Alpitronic is an Equal Opportunity Employer. Alpitronic provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Alpitronic complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Company: Alpitronic Americas Inc

Location: Charlotte, North Carolina

Department: Sales & Marketing