Public Relations Specialist

We are seeking a talented and dynamic Public Relations Specialist to join our team. This role will be responsible for managing public relations strategies, media relations, and social media presence to enhance the company's reputation and brand image. The ideal candidate will have a strong understanding of traditional PR practices and the ability to create engaging content and interact with audiences on various social media platforms.

Essential Duties and Responsibilities:

• Develop and implement social media strategies to align with company goals and objectives.
• Create, schedule, and manage content across social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Monitor and respond to social media interactions, engage with followers, and maintain a positive community presence.
• Collaborate with the marketing and design teams to create compelling visual content for campaigns.
• Write press releases, blog posts, newsletters, and other content to promote the company's initiatives, products, and services.
• Ensure content is consistent with the company's messaging and brand voice across all channels.
• Create media kits and other press materials to support PR campaigns.
• Build and maintain relationships with media outlets, journalists, and influencers.
• Pitch story ideas and press releases to targeted media to generate coverage and enhance the company's public image.
• Coordinate interviews and media appearances for company spokespeople.
• Support PR campaigns with social media components such as influencer partnerships, contests, and hashtag campaigns.
• Monitor industry trends and competitor activity to inform PR strategy.
• Analyze the effectiveness of campaigns and social media activities, adjusting strategies as needed.
• Track online mentions of the company and its leadership, addressing any negative publicity or concerns as necessary.
• Provide timely responses to customer feedback and inquiries on social media.
• Work with internal teams to manage crisis communication when required.
• Utilize social media tools and analytics platforms to track engagement, reach, and sentiment.
• Generate reports on the success of social media and PR initiatives, providing actionable insights to improve strategies.

Knowledge and Skills:

• Strong creative writing skills with a proven ability to craft compelling narratives, generate fresh ideas, and adapt storytelling techniques to enhance branding and communication strategies.
• Demonstrated ability to set and achieve goals, meet deadlines, and manage tasks efficiently.
• Knowledge of the latest trends in PR, marketing, social media, and digital communication strategies.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required.
• Excellent written and verbal communication skills in English.

Required Qualifications:

Years of Education

• Bachelor's degree (preferred in English, Journalism, Communications, Marketing, or related writing-intensive fields).

Work Experience

• 1-3 years of experience in PR, communications, marketing, journalism, or creative writing.

Preferred Qualifications:

• Familiarity with Adobe Creative Suite (e.g., Photoshop, InDesign) preferred.
• Experience with managing press relations and/or leading social media campaigns is a plus.

Working Conditions:

• Office Only: Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time.
• May involve ~20% domestic travel, and some international travel, to meetings, events, and conventions.

$68,640 – $80,000 annually is the estimated pay range for this role working in the Fremont, California office. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role.

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.