Senior Manager, GTM Business Systems

At Braze, we have found our people. We're a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can't wait to meet you.

Overview
Braze is a leading customer engagement platform, powering relevant and memorable experiences between brands and their customers. We are seeking a
Senior Manager, GTM Business Systems
, to lead our go-to-market (GTM) business systems analysts team, and define the strategic roadmap for our GTM technology stack. This is a very critical and visible leadership role for an experienced and visionary professional who can combine a deep understanding of business processes and best practices, with a mastery of technology to drive operational excellence and accelerate company growth.

You will be responsible for overseeing the strategy, roadmap, development, ownership, and maintenance of all business systems supporting our Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. This role demands a leader who can not only manage a team of talented business systems analysts, but also serve as a strategic technology partner to executive leadership.

*What You'll Do*

• Lead, mentor, grow and develop a high-performing team of Business Systems Analysts, fostering a culture of innovation, collaboration, and continuous improvement.
• Drive delivery excellence through iterative shipping with clear acceptance criteria, UAT protocols, and comprehensive documentation (discovery docs, BRDs, FRDs, SOPs) that enable effective system adoption.
• Develop, own, and execute the multi-year strategic roadmap for our GTM technology stack, ensuring it aligns with Braze's business goals and growth targets.
• Build and maintain strong relationships with executive stakeholders in Marketing, Demand Gen, Business Development, Sales, Account Management, Pricing & Packaging, Deal Desk, and Partnerships business functions. Understand their long term objectives, and translate into scalable and efficient technology strategy and roadmap, and communicate decisions, tradeoffs, and outcomes transparently.
• Collaborate closely with the GTM Ops and GTM Productivity teams to drive organizational efficiencies.
• Oversee the full lifecycle of major GTM systems initiatives, from initiation, vendor selection and implementation, to ongoing ownership, optimization and governance.
• Identify opportunities to leverage AI-driven solutions to enhance GTM processes, improve user experience, reduce manual work, and solve business pain points.
• Serve as the principal advisor on all GTM systems matters, guiding cross-functional projects and ensuring a cohesive and integrated technology ecosystem.
• Stay abreast of emerging GTM technologies and industry trends, evaluating their potential application to enhance Braze's GTM capabilities.
• Negotiate and manage vendor relationships for GTM technology solutions, optimizing value and service levels.
• Own and manage the GTM systems, and their budget and resources, making strategic decisions on technology investments and resource allocation.
• Build subject matter expertise within the team across all the GTM process areas.
• Drive Business Analysis and Architecture best practices within the team.
• Communicate complex technical strategies and project statuses to executive leadership, translating technical details into clear business value.

*Who You Are*

• 15+ years of experience in Business Systems, with at least 5 years in a leadership or management role focused on GTM systems.
• Proven track record of successfully leading GTM technology strategy, and delivering large-scale technology initiatives, with a deep understanding of project management methodologies.
• Experience building and establishing new technical functions within existing organizations.
• Extensive expertise in Salesforce Sales Cloud, and Experience Cloud/ PRM, and experience with similar GTM tools, e.g. Gong, Outreach, , Clari, ZoomInfo, Fullcast, Crossbeam, DealHub, CPQ, etc.
• Exceptional leadership, communication, and stakeholder management skills, with the ability to influence and build consensus among diverse stakeholders at all levels of the organization.
• Strategic, data-driven mindset with a hands-on approach. You are capable of both defining the vision and guiding the team through technical challenges.
• Strong business acumen and a deep understanding of the end-to-end GTM process, including: inquiry-to-lead, lead-to-opportunity, quote-to-cash, partnerships, and customer lifecycle.
• Demonstrated experience in implementing AI solutions to deliver business value in a GTM context.
• Strong understanding of data privacy regulations (e.g., GDPR, CCPA) as they relate to GTM data.
• Proven ability to manage complex projects with multiple dependencies and cross-functional teams.
• Familiarity with agile development methodologies for system enhancements and implementations.
• Experience managing a departmental budget and a solid understanding of financial principles related to technology investment.
• Experience in driving GTM technology strategy at a high-growth SaaS company.
• Bachelor's degree in Business, Information Technology, or a related field; MBA is a plus.

*Bonus Points If You Have*

• Certifications in core GTM platforms, e.g. Salesforce Certified Administrator, Sales Cloud Consultant, etc.
• Experience with integrations and API management.
• Familiarity with data warehousing, business intelligence (BI), and reporting tools.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $164,700 - $183,000/year with an expected On Target Earnings (OTE) between $193,800 - $215,300/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

What We Offer
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.

Benefits
From offering comprehensive benefits to fostering hybrid ways of working, we've got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work

About Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work in the U.S., the UK, Australia, and Singapore. In 2025, we were recognized as one of Built In's Best Places to Work. In 2024, we were included in U.S. News & World Report's Best Companies to Work For (Top 10%) and recognized in Great Place to Work's Fortune Best Medium Workplaces, Fortune Best Workplaces in Technology, Fortune Best Workplaces for Parents, and Fortune Best Workplaces for Women.

Additionally, we were featured in Great Place to Work UK's Best Workplaces, Best Workplaces in Europe, Best Workplaces for Development, Best Workplaces for Wellbeing, Best Workplaces for Women, and Best Workplaces in Technology.

You'll find many of us at headquarters in New York City or around the world in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, Singapore, São Paulo, Seoul, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you .

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we'd love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.