Account Director

ABI is in its 22nd year and growing Our ad agency has a great culture where we work hard and value personal/family time. We're looking for our next team member who will offer seasoned experience in marketing strategy, extraordinary customer service and expert project management that our clients have come to expect.

POSITION OVERVIEW

We are currently seeking an Account Director to manage campaigns from concept to execution with a specific expertise in strategy, analyzing and managing data, audience analysis and insights and production of advertising campaigns. Projects can include annual strategy and planning, campaign strategy and plans, digital media, photo/audio/video production, OOH/large-scale graphics, customer activations, conference exhibits and print collateral, digital files, conference exhibits and video and audio production. Our new team member will be expected to:

·      Act as the lead for each campaign or project, setting the course for campaign strategy and monitoring all activity for accuracy, timeliness and budget

·      Consult with clients on annual planning for products, providing data-based rationales for our recommended strategy.

·      Adept at integrating AI into the advertising ecosystem including a strong knowledge of AI prompts, exposing hallucinations and inaccurate information and using AI as a support platform and not as a replacement for the nuance that is the essence of great advertising.

·      Develop detailed plans for advertising campaigns with recommended KPIs, reporting cadence and strategic adjustments based on campaign performance.

·      Present creative through compelling story telling and strategic insight tied to the client's USP, objectives and competitive landscape.

·      Manage support staff and delegate tasks.

·      Have deep knowledge of the client's brand that enables advocacy of the client's perspective

·      Offer timely, cost-effective solutions when challenges arise in the fast-moving production process

·      Act as the link between the client and advertising agency staff by maintaining regular contact with both, thus ensuring the communication flows effectively;

·      Develop and maintain accurate budgets and prepare invoice packages;

·      Manage vendors

·      Develop and present creative strategies, production schedules and estimates to clients;

·      Research clients' products, services, plans, competitors and target markets;

·      Lead customer activations and events

QUALIFICATIONS

The winning candidate must have at least five years
leading
campaign management in advertising, marketing, or working with an advertising agency on strategy, planning, branding and media. A minimum of seven years of proven experience in project management with consistent delivery of projects that are error-free, on time and within budget is required. Our firm offers a great benefit package including health insurance, life insurance and a generous vacation allowance. Salary dependent on experience.

Must be organized with the ability to handle multiple priorities at once. Must excel at managing high-pressured, deadline-sensitive projects. Must be capable and comfortable with heavy math duties. Must have a strong knowledge of complete production process, from schedules and estimates through delivery and execution results, as well as a strong understanding of print production, art buying and project management. Must have the ability to multi-task and be solution oriented in problem solving. Must have strong communication skills with the ability to guide employees in other departments toward a better understanding of production process. Strong vendor negotiation and relationship building experience a plus. Must be able to pass a federal security background check.

Necessary attributes: diplomatic, highly organized, flexible, a problem-solver, knowledgeable in MS Office and some knowledge of Adobe Suite is helpful . Experience with project management software is preferred but not required.

Job Type: Full-time; Hybrid

Salary Range: $80,000–$100,000, based on experience and qualifications.