Account Executive, Growth Marketing

Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned, and led status, our unwavering commitment to a purpose-driven approach, our B Corp status, and our unique structure as a 100% employee-owned company (ESOP).

SUMMARY

The Account Executive, Growth Marketing, supports the Marketing & Communications team by working with various cross-functional Agency departments to ensure that all client work moves through the Agency workflow process in a timely and efficient manner, with a high degree of attention to detail and quality. Committed to actively promoting Butler/Till and our suite of marketing solutions across all key audiences, they approach their work with a high level of agility and the ability to adapt to an evolving agency organization and client opportunities.

They drive education, awareness, and enrollment of our programs by supporting the execution of our Marketing strategy, gathering internal and client input, monitoring the internal progress of client projects, and delivering with excellence while championing our brand guidelines and voice. They regularly evaluate the effectiveness of client marketing to deliver best-in-class results that drive both account and client business impact.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Elevate and Optimize our Marketing and Communications Efforts

Key Responsibilities:

• Serve as a liaison between the MarCom team and our cross-functional stakeholders and support team to execute strategic solutions that meet agency standards and exceed client expectations.

• Coordinate each phase of owned projects to ensure that both the MarCom team and Account teams are informed and aligned to project progression, timelines, and key deliverables

• Partner closely with the MarCom and Creative team members to ensure adherence to overarching strategy and alignment to brand guidelines, including current campaign messaging across all materials

• Support the development of campaign briefs to guide the Agency's cross-functional work towards client expectations, helping to contextualize client challenges and opportunities and setting the foundation to deliver meaningful work that supports client business objectives.

• Represent and leverage client and industry context within recommendations, points of view, and reporting to infuse materials development and strengthen trust cross-functionally and with the client.

Key Outcome: Maximize Client and Industry Knowledge to Drive Organic Growth and New Business

Key Responsibilities:

• Support the development of a meaningful analysis of the client's business, category, competition, and audience, including relevant implications and potential opportunities.

• Understand and monitor the evolution of the marketing industry and the client's business in support of the exploration of expanded Agency solutions to solve emerging challenges

• Fully understand the Agency business strategies to help identify connections to client business strategies.

• Monitor and report on respective KPIs, including attribution tied to marketing efforts that support overall program growth, retention, and positive customer experience.

Key Outcome: Cross-functional Collaboration and Engagement

Key Responsibilities:

• Ensure account and client expectations are met or exceeded by documenting objectives and parameters on all requests and coordinating with internal stakeholders throughout project development to ensure the highest quality deliverables.

• Proactively work with cross-functional peers to overcome challenges in the day-to-day work as they occur.

• Work with cross-functional teams to ensure campaigns are performing at or above the defined key performance indicators and work to develop solutions where they are not.

• Partner with account teams to align to the voice of the client during project development to allow all teams to refine output based on expectations

• Actively seek client feedback and quickly work with internal stakeholders to find the best solution. Contribute to action plans to address opportunities or issues

• Uphold agency timelines and processes and engage the correct teams to protect project profitability and deliver high-quality work in a timely manner

• Establish and nurture role-appropriate relationships. Anticipate and proactively address needs, effectively communicating in a clear, concise, professional manner.

Other Responsibilities:

• Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.

QUALIFICATIONS

• REQUIRED

o Bachelor's degree in marketing, communications, or journalism

o 2-4 years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.

o Excellent written and verbal communication skills, including presentation/public speaking skills

o Organized and detail-oriented

o Intermediate level use of Microsoft Office products, including Word, Excel, and PowerPoint

• PREFERRED

o Experience in presentation deck building and development a plus

o Exposure to, or experience with, media planning, marketing research tools, and client media budgeting is a plus.

o Strong project management skills; with the use of project management tools a plus.

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients

• COLLABORATIVE: working with teams and across the organization with ease

• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances

• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments

• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIRONMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000- $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till's total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.