Marketing Specialist

Job Summary

Here's a professional and targeted job description for a Marketing Specialist at Nu Leif Logistics, tailored to your dual goals of (1) gaining clients for your in-home care agency and (2) recruiting students for your Certified Nursing Aide (CNA) training program:

Marketing Specialist

Location: Little Rock, AR

Company: Nu Leif Logistics

Employment Type: Contract

Reports To: Director of Operations / Executive Team

About Nu Leif Logistics

Nu Leif Logistics is a dynamic and growing healthcare services organization dedicated to improving lives through compassionate in-home care and professional training. We provide high-quality, client-centered home care services and operate a Certified Nursing Aide (CNA) training program designed to equip future healthcare professionals with the skills needed to excel in the industry.

We are seeking a passionate Marketing Specialist to help us expand our client base for in-home care and grow student enrollment in our CNA training program.

Position Summary

The Marketing Specialist will be responsible for planning, executing, and optimizing marketing strategies to attract new home care clients and prospective students. This role combines creative communication with data-driven decision-making to strengthen Nu Leif Logistics' brand presence and increase community engagement.

Key Responsibilities

1. Client Acquisition (In-Home Care Division):

• Develop and implement marketing campaigns targeting seniors, families, and healthcare referral partners.
• Build and maintain relationships with hospitals, clinics, social workers, and community organizations to generate referrals.
• Create compelling outreach materials (flyers, brochures, digital ads) that highlight Nu Leif Logistics' in-home care services.
• Manage social media and digital advertising campaigns to raise awareness of care options and client success stories.

2. Student Recruitment (CNA Training Program):

• Design and execute digital and community marketing strategies to attract prospective students.
• Partner with local schools, workforce development centers, and community groups to promote training opportunities.
• Develop engaging online content (videos, testimonials, blogs) that highlight student outcomes and career paths.
• Track and report on marketing metrics such as inquiries, applications, and enrollment conversions.

3. Branding & Outreach:

• Maintain consistent branding and messaging across all marketing materials and platforms.
• Coordinate community events, job fairs, and informational sessions to promote both the home care services and CNA program.
• Manage website updates and SEO efforts to improve online visibility.
• Collaborate with internal teams to align marketing efforts with company goals and client/student needs.

Qualifications

• Associates degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2+ years of marketing experience, preferably in healthcare, education, or related industries.
• Strong understanding of digital marketing, lead generation, and social media platforms.
• Excellent written and verbal communication skills.
• Creative mindset with the ability to manage multiple projects.
• Proficiency in marketing tools such as Canva, Mailchimp, Google Ads, Meta Ads, or CRM systems is a plus.

Preferred Skills

• Experience marketing for a home care agency or vocational school.
• Familiarity with HIPAA and healthcare marketing regulations.
• Community outreach or partnership-building experience.
• Knowledge of local healthcare and education markets.

Why Join Nu Leif Logistics

• Opportunity to make a real difference by helping families access quality care and empowering students to begin meaningful healthcare careers.
• Collaborative and supportive work environment.
• Competitive pay and professional growth opportunities.

To Apply:

Submit your resume, a brief cover letter, and examples of past marketing campaigns (if available) to or fax to

Job Type: Full-time

Pay: $33, $45,770.86 per year

Benefits:

• Flexible schedule
• Referral program

Work Location: In person