Senior Social Media Manager

About Us

Our mission is to electrify the world's homes for healthy and sustainable living. Residential electrification is an extraordinary decarbonization opportunity - 145 million homes in the United States account for 20% of our climate emissions. But today electrification is painful - it's too complicated, time consuming, and expensive. So we're building a new experience for homeowners, contractors, and utilities. Zero bridges the gap between the digital and the physical with a frictionless experience that makes electrification fast, easy, and affordable. Join our team to build a world class consumer experience that just so happens to electrify America.

About Your Role & Your Impact

As Zero's Senior Social Media Manager, you will own our brand's storytelling across channels and bring the world of heat pumps and home upgrades to life through compelling writing, short-form video, and multi-platform content. You'll craft the narratives that help homeowners understand our unique value proposition, empower contractors, and highlight Zero's leadership in the clean-energy transition. You'll operate at the intersection of content strategy, video production, and social media, building an omni-channel engine that drives awareness, engagement, and trust. This is a highly creative role that also demands operational discipline. In this role you will plan, script, shoot, edit, and publish content daily. You will also analyze the performance of all content to steer the creative direction and help move the business forward. This is an in-person role based in Denver, where you'll collaborate closely with our founding team and help capture real homes, customers, and fieldwork content that sets Zero apart. You will travel to events, to meet with our contractors and customers at least twice a month.

• Develop and execute Zero's omni-channel content strategy across social media, email, blog, website, and partner channels.
• Produce best-in-class short-form video content across TikTok, Instagram, and youtube including scripting, shooting, lighting, sound, and editing.
• Create engaging written content: LinkedIn posts, emails, blog articles, landing pages, product announcements, including content for our CEO.
• Build, own, and manage a dynamic content calendar that aligns with company milestones, product releases, partnerships, and campaigns.
• Translate complex technical topics (heat pumps, home energy, rebates, load calculations) into simple, compelling narratives.
• Work directly with homeowners, contractors, and the Zero team to film real-world stories and explainers.
• Analyze content performance across platforms, distill insights, and iterate quickly.
• Collaborate with leadership to shape the company's brand voice and creative direction.
• Manage relationships with freelancers or creative partners as needed.
• Ensure all creative—copy, video, design—feels cohesive, high-integrity, and unmistakably "Zero."

• 4–7+ years in social media, content creation, or digital storytelling, ideally at a tech company, startup, or mission-driven brand.
• Proven track record producing omni-channel content: social, email, web, ads, and narrative campaigns.
• Advanced skills in short-form video production—filming, editing, audio, lighting, and on-camera direction.
• Exceptional writing skills with the ability to shift tone for different audiences/platforms.
• Strong creative instincts paired with a data-informed approach to content optimization.
• Ability to manage multiple projects with tight deadlines while maintaining exceptional quality.
• Comfort working in a fast-moving, scrappy startup environment with evolving priorities.
• Based in the Denver metro area, with ability to travel locally to capture on-site content (homes, events, partners).

• Experience in clean energy, climate tech, home services, HVAC, or construction.
• Familiarity with rebate programs, electrification policy, or home-energy concepts.
• Prior work producing ad-ready video creative for paid social campaigns.
• Comfort being on-camera for educational or explainer content.
• Experience with light design tools (thumbnails, social graphics, templates).

• Understanding of SEO, YouTube optimization, and growth best practices.

• Meaningful equity

• Optional annual bonus for outstanding performance
• Medical, Dental, and Vision
• 4 Weeks PTO / Sick days
• Workstation stipend

Zero Homes is committed to creating an inclusive and accessible experience for all candidates. We encourage you to apply even if you believe that you do not meet all of the above criteria