Digital Analytics Manager

We are seeking a Digital Analytics Manager to lead the design, implementation, and optimization of our digital analytics programs. This role will manage analytics initiatives across web, mobile, and paid media channels, ensuring accurate data collection, actionable insights, and alignment with business objectives. The ideal candidate has hands-on experience with Adobe Analytics, Google Analytics, tag management, and data visualization tools, paired with the ability to manage cross-functional teams and drive performance improvements.

Key Responsibilities:

• Lead the implementation, configuration, and governance of enterprise-level analytics tools including Adobe Analytics, Adobe Launch, Customer Journey Analytics (CJA), and Google Analytics 4.
• Oversee tag management strategies using Adobe Launch, DTM, GTM, and Tealium for web and mobile platforms.
• Manage data collection, validation, and quality assurance processes to ensure accurate, reliable analytics data.
• Develop and maintain dashboards and reports in Tableau, Power BI, or similar tools to provide actionable insights to business stakeholders.
• Collaborate with marketing, product, and engineering teams to define KPIs, measurement frameworks, and data-driven strategies that optimize customer experiences and campaign performance.
• Conduct funnel analysis, conversion tracking, and segmentation analysis to identify opportunities for improved engagement and conversion rates.
• Ensure compliance with GDPR, CCPA, and internal data governance policies.
• Provide guidance and mentorship to junior analytics team members, supporting their professional growth and skills development.
• Translate analytics findings into clear recommendations for business and technical stakeholders, balancing strategic insights with tactical action.

Required Qualifications:

• 5+ years of experience in digital analytics or data analysis roles, ideally with a mix of hands-on implementation and team management.
• Strong proficiency with Adobe Analytics, Customer Journey Analytics, Adobe Launch / DTM, Google Analytics 4, GTM, and Tealium.
• Experience with data visualization and BI tools such as Tableau or Power BI.
• Proficient in SQL, Python, or similar programming/data manipulation languages.
• Demonstrated ability to manage cross-functional projects and mentor junior team members.
• Knowledge of SEO, paid media, and web optimization principles is a plus.
• Excellent communication skills; able to translate complex analytics into actionable business insights.

Preferred Qualifications:

• Experience with A/B testing, personalization, or attribution modeling.
• Prior exposure to enterprise marketing technology stacks and large-scale analytics implementations.
• Familiarity with data governance, compliance, and privacy regulations.

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.