Content Creation Manager

Position Type: Full-time

Position Duration: 3 years. This role is partly funded through MassSave utility contributions overseen by the MA Department of Public Utilities (Workforce Equity Program) that extend through December 2028.

Pay: $70,000 - $78,000 per year, dependent on experience and education

Benefits: 457b plan, and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; Tuition Reimbursement; Monthly Remote Work Stipend; Supplemental Retirement plan, and more.

Schedule: Monday to Friday 9-5pm; occasionally work on off hours if required

Work Location: Hybrid; Home and in-person at Boston office a minimum of one day per week.

Job Overview

MassCEC is seeking a Content Creation Manager to join our Marketing and Communications (MarComms) team. This role manages MassCEC's content production across digital and print channels, ensuring high-quality, engaging, and accessible storytelling that advances MassCEC's mission while staying on brand. The Content Creation Manager will oversee blogs, social media, visual media/video production, marketing collaterals, and other external-facing written materials, while supporting flagship publications like the MassCEC Annual Report. This person may also manage or work closely with the Digital Marketing Fellow. Some travel and occasional evening/weekend work may be required.

Core Responsibilities:

Strategy & Planning

• Develop, implement, and refine content and social media strategies aligned with MarComms goals and organizational mission.
• Maintain and manage a centralized content calendar across blogs, social media, and other publications.
• Align content with MassCEC's strategic priorities, messaging framework, equity commitments, and brand standards.
• Advance content goals by proactively recommending content topics and ideas that align with MassCEC objectives.
• Monitor performance metrics and use insights to guide continuous improvement.
• Anticipate communication needs by aligning content with key milestones, funding cycles, and industry trends.
• Uphold established content creation best practices and proactively identify opportunities to enhance processes and outcomes.

Blog Development & Management

• Partner with program teams and external partners to identify story opportunities to showcase program impact.
• Review, edit, and proofread blog submissions from internal contributors and external partners, ensuring each submission meets content standards and best practices.
• Research, pitch, and write compelling articles that align with content themes, highlight program impact, and emphasize MassCEC's thought leadership.
• Translate technical or scientific concepts into accessible, engaging content for diverse audiences.
• Apply SEO best practices to increase visibility and readership.

Social Media Management

• Review, edit, and proof social media submissions from internal contributors and external partners, ensuring alignment with social media standards and best practices.
• Write, schedule, and publish social media posts; manage approvals and ensure timeliness.
• Stay current on platform updates and emerging social media trends, leveraging them to expand reach and engage new audiences.
• Track, analyze, and report on performance metrics to optimize reach and engagement.

Annual Report Development & Management

• Collaborate across departments to collect stories, data, and visuals for MassCEC's Annual Report and other publications.
• Draft, edit, and proof content; oversee layout, graphics, and photography.
• Ensure publication highlight MassCEC's mission, impact, and achievements with compelling design and storytelling.

Visual Assets Design & Management

• Work with program teams to capture visuals that reflect initiatives, events, and impact.
• Design social graphics, flyers, and digital assets to complement blog, social media, and other written content ensuring consistency with brand guidelines.
• Lead video production from concept through filming, editing, and publishing.
• Photograph events and edit photos for use across channels; manage Canto digital assets library.
• Manage photograph/video coverage request for events.
• Manage equipment and software, ensuring the team has the tools needed for high-quality content production.

Writing, Editing, Proofreading

• Write, edit, proofread external-facing content for MassCEC's website, blog, social media, marketing collateral
• Work closely with program teams to fact-check and translate technical material into clear, accessible language for target audiences.
• Uphold journalistic standards, including accuracy, integrity, and adherence to AP style.
• Ensure all content communicates complex ideas clearly and concisely, while maintaining accessibility for a general audience.

Position Qualifications:

• Bachelor's degree in digital media, marketing, communications, journalism, or a related field (or equivalent professional experience).
• 4-6 years of experience in content creation, digital media, marketing communications, and/or social media management.
• Strong writing, editing, and storytelling skills, with the ability to craft engaging narratives and communicate complex ideas clearly and concisely across platforms.
• Familiarity with AP style, journalistic ethics, and best practices in online publishing.
• Excellent research and fact-checking abilities, with a commitment to accuracy and objectivity.
• Fluency with current affairs and ability to translate technical or scientific material into accessible content.
• Demonstrated ability to develop and manage content calendars.
• Social media–savvy and enthusiastic about exploring creative and engaging ways to reach the public.
• Strong organizational skills, attention to detail, and ability to manage multiple projects and meet deadlines.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere) and Canva, with a strong eye for design.
• Experience with video production, from concept through filming and editing, and ability to manage cameras and video equipment.
• Skilled in photography and maintaining/editing a photo library (e.g., Canto).
• Familiarity with SEO principles and strategies for optimizing content.
• Ability to collaborate effectively with program teams, grantees, and diverse stakeholders.
• Commitment to diversity, equity, inclusion, and environmental justice, with the ability to connect to the people and communities MassCEC serves.
• Ability to work occasional evenings and weekends, with some travel required.
• Valid driver's license.

About the Massachusetts Clean Energy Center:

The Massachusetts Clean Energy Center (MassCEC), as a quasi-public entity, plays a critical role in fostering the success of our state's clean energy sector. MassCEC's mission is to accelerate the clean energy and climate solution innovation that is critical to meeting the Commonwealth's climate goals, advancing Massachusetts' position as an international climate leader while growing the state's clean energy economy. MassCEC undertakes targeted programmatic initiatives to accelerate cost reductions in clean energy, help consumers diversify their energy choices and address evolving energy needs, leverage public and private funds to drive investment into this rapidly-growing sector, and scale-up renewable energy deployment across the state.

MassCEC is committed to creating a diverse, equitable, and inclusive organization where everyone is welcomed, supported, respected, and valued. We are committed to incorporating principles of diversity, equity, inclusion, and environmental justice in all aspects of our work in order to promote the equitable distribution of the health and economic benefits of clean energy and support a diverse and inclusive clean energy industry. MassCEC strives to lead and innovate in equitable clean energyand climate solutions.

To Apply: Qualified candidates are encouraged to submit a resume with a cover letter and link to their porfolio through our Online Career Center. Applicants with diverse backgrounds, experiences, abilities, and perspectives are encouraged to apply.