Sr Manager, Brand Media Lead

Recognized as the No. 1 site trusted by real estate professionals, has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

At we're putting data science and analytics at the center of our marketing and advertising strategy. With over 100M web visits you'll use your ability to process and look at data to decide how we get our message of personalized choice to consumers effectively.

We are looking for a
Sr. Manager, Brand Paid Media Lead
to join our Media Planning, Buying, and Strategy team. This group manages one of the most visible and high-impact areas of marketing at , launching national campaigns that shape how millions experience our brand. We recently introduced a long-term partnership with Reba McEntire as our brand spokesperson, and we're looking for a bold, analytical, and strategic leader to own and scale our $15M+ brand video investment across YouTube, Streaming TV, Programmatic CTV, and OLV.

At , marketing is driven by data and analytics. This high-visibility role reports to the VP of Brand Media and plays a key leadership role in how the business uses brand marketing to grow. You'll use data driven insights to inform strategy, optimize performance, and maximize brand impact. We're looking for a performance-minded marketer who can own end-to-end execution—planning, buying, analyzing, and optimizing. You'll collaborate with agency and platform partners, leverage complex data sets, and drive testing to continuously improve outcomes. If you thrive at the intersection of creativity and analytics, this role offers a chance to shape our brand at scale.

What you'll do:

• Lead the Digital Brand Video Investment Strategy: Take full ownership of our brand video portfolio, driving investment decisions across Google/YouTube, Streaming TV, Programmatic CTV, and Online Video (OLV). This is a pivotal role that bridges data, media, and creative to ensure every dollar spent drives measurable brand impact.
• Be the Strategic Business Leader for Video: Act as the cross-functional lead for all brand video marketing initiatives. You'll shape the future of 's video presence, defining success metrics, aligning stakeholders, and maximizing ROI on our largest media channels.
• Partner with Google & Top Ad Platforms: Work hand-in-hand with Google and YouTube to build what we aim to be the most effective brand video strategy in the industry—overseeing investment of +$15M per year. Leverage exclusive partnerships, beta tests, and top-tier services to push the boundaries of performance media. Be hands-on-keyboard execution of in-house YouTube media play.
• Lead Cross-Functional Collaboration: Collaborate with our agency partners and internal stakeholders to drive innovation, performance, and efficiency across every touchpoint in our video marketing funnel—from audience targeting to creative execution to real-time optimization.
• Translate Data into Action: Own end-to-end analytics and measurement across Google Ads, DV360, Campaign Manager, and iSpot TV. Partner with data science to uncover insights that shape strategy, drive testing, and inform campaign optimization to accelerate brand growth.
• Own Creative Effectiveness with Data: Provide the brand creative team with data-driven insights and performance feedback, helping to craft powerful, high-performing video campaigns that cut through the noise.
• Drive Innovation through Testing: Design and implement rigorous, statistically sound experiments to identify and scale best-in-class media strategies. You'll build frameworks that challenge conventional norms and uncover new growth opportunities.
• Executive-Level Reporting: Regularly brief the executive leadership team with data-rich performance reports, key opportunities, and strategic recommendations. Your work will directly influence decisions at the highest level.
• Operate with Agility and Impact: Thrive in a fast-paced, entrepreneurial environment. You'll need to move fast, solve complex problems, and lead with both strategic foresight and operational precision.

How we work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What you'll bring:

• 8–10 years of experience in performance marketing or brand media strategy—agency or brand-side—with a focus on video investment and optimization.
• Deep expertise in YouTube and Streaming Video media buying, analytics, and creative strategy.
• Advanced proficiency in Excel and Tableau; fluent in building complex dashboards, manipulating data, and telling stories through analytics.
• Expert in A/B testing, incrementality, and lift studies—especially with Google tools such as VAE, conversion lift, etc.
• Strong quantitative background—preferred degrees in statistics, analytics, economics, finance, or engineering.
• Proven ability to translate complex data into clear, compelling insights that influence non-technical stakeholders.
• Adept at navigating changes in digital media landscapes, including platform algorithm shifts and emerging trends.
• Experience designing and scaling full-funnel brand marketing strategies that ladder up to business KPIs like awareness, recall, preference, and consideration.
• A strategic communicator and trusted partner to executive teams—confident in presenting at senior leadership reviews and cross-functional forums.
• A collaborative team player who can lead with both vision and execution. You know when to get into the weeds, when to delegate, and how to deliver results.
• Bonus: Experience leading influencer programs, brand content campaigns, or working with creator partnerships.

How we Reward you:

is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at

Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you'll find your way home too. People are our foundation—the core that drives us passionately forward. At , you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we'll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, will provide reasonable accommodations for otherwise qualified disabled individuals.