Social Media Manager

Web3/Fintech Social Media Manager

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

Strategic Purpose

To serve as a hands-on Social Media Manager specializing in Web3, fintech, and traditional investment, responsible for executing copywriting, content planning, and campaign delivery. You will collaborate closely with our broader social team to craft compelling, longer-form content that builds trust and engagement in finance communities on LinkedIn, Reddit, X, and Facebook. As an integral member of the 4Labs team, you will ensure high-quality output that drives impact and supports client goals in these dynamic sectors.

Duties/Responsibilities

CONTENT CREATION & EXECUTION

• Develop and execute social media strategies for retainer clients in Web3, fintech, and traditional investment, focusing on longer-form content like educational threads, market analyses, and thought-leadership pieces.
• Write engaging social media copy, video scripts, and campaign content across platforms including X (formerly Twitter), Instagram, TikTok, Facebook, and LinkedIn, tailored to finance audiences with a deep understanding of Web3 concepts like DeFi, NFTs, and blockchain trends.
• Plan and create diverse content calendars, incorporating topics such as regulatory updates, yield optimization, sustainable investing, and crypto adoption to foster community growth and organic engagement.
• Collaborate with graphic designers, video editors, and animators to ideate and refine visuals, ensuring alignment with fintech/Web3 aesthetics like data visualizations, token-themed graphics, and explainer animations.
• Produce and optimize longer-form content, including Twitter threads, LinkedIn articles, and video series that explain complex topics accessibly while driving metrics like shares, comments, and conversions.
• Manage day-to-day posting, scheduling, and community interactions on platforms like Discord and Telegram, including responding to queries, moderating discussions, and amplifying user-generated content during events like AMAs or token launches.

STRATEGY & ANALYSIS

• Analyze social media performance using analytics tools to track KPIs such as engagement rates, follower growth, and on-chain attribution, then pivot strategies based on data insights (e.g., optimizing for peak trading hours or post-market event trends).
• Identify opportunities to enhance organic reach, such as reactive content for Web3 trends or targeted collaborations in fintech spaces.
• Contribute to strategy roadmaps by proposing content ideas, targets, and experiments focused on building authority in investment communities.
• Stay ahead of industry trends in Web3, fintech, and traditional finance, incorporating real-time events like ETF approvals or protocol upgrades into content plans.
• Support campaign execution for promotions like airdrops, webinars, or yield farming incentives, ensuring seamless integration across social channels.

TEAM COLLABORATION

• Work collaboratively with the broader social team, sharing feedback on copy, visuals, and strategies to maintain cohesive, high-quality deliverables.
• Participate in brainstorming sessions to align content with client objectives, providing input on creative concepts and workflow efficiencies.
• Assist in reporting and debriefs, interpreting data to inform future content iterations and team learnings.

Required Education/Experience

• 3+ years of hands-on experience as a Social Media Manager, with a focus on FinTech, Web3, or traditional investment sectors.
• Proven track record of growing social accounts through longer-form content in finance spaces, including viral threads on market insights or regulatory news.
• Experience executing digital marketing campaigns, such as influencer partnerships, token launches, or DeFi activations.
• Excellent written communication skills and superb English proficiency, with the ability to craft compelling, accurate copy on technical topics like smart contracts or ESG investing.
• Strong editing skills and attention to detail, ensuring technical precision in Web3 terminology.
• Deep understanding of trends and recent events in Web3, fintech, and traditional investment (e.g., layer-2 scaling, yield protocols, or portfolio tokenization).
• Excellent time management skills, with the ability to work independently, multitask, and meet deadlines in fast-paced, 24/7 crypto environments.
• In-depth knowledge of social platforms including X (Twitter), Instagram, Facebook, LinkedIn, TikTok, Telegram, Discord, and Reddit's finance subs.
• Demonstrable use of data insights to create high-performing content, such as optimizing for engagement during market volatility.
• Comfort with dynamic workflows, switching between copywriting, planning, and execution while adapting to real-time events like protocol upgrades.

Core Competencies

• Expertise in social media content creation and copywriting for finance audiences
• Strong content planning and execution skills, with a focus on longer-form narratives
• Proficiency in social media analytics and data-driven optimization
• Collaborative team player with excellent communication skills
• Deep knowledge of Web3 ecosystems, blockchain, and fintech innovations
• High level of creativity, adaptability, and attention to detail
• Passion for building engaged communities in investment spaces

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in content creation and community growth within the Web3, fintech, and traditional investment space. If applying by email, send your application to In the subject line, include the role you are applying for and your full name. We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. Please send an email to if you need reasonable accommodations.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

New York, New York:
$65,000-$85,000 salary; $35-$45 an hour contract

Boston, Massachusetts:
$65,000-$80,000 salary; $35-$45 an hour contract

Philadelphia, Pennsylvania:
$60,000-$75,000 salary; $30-$40 an hour contract

Miami, Florida:
$60,000-$75,000 salary; $30-$40 an hour contract

Chicago, Illinois:
$60,000-$75,000 salary; $30-$40 an hour contract

Austin, Texas:
$60,000-$75,000 salary; $30-$40 an hour contract

Seattle, Washington:
$60,000-$75,000 salary; $30-$40 an hour contract