Vice President, Sales

6 days ago

Tampa, Florida, United States Certus Pest Full time $120,000 - $250,000 per year
:

Position Summary

The Vice President of Sales leads the commercial engine for a $160M+ private equity-backed home services company spanning 12 states. The Vice President, Sales is responsible for driving top-line growth and optimizing the performance of the sales organization. This role requires a visionary leader who can balance strategic planning with hands-on execution, fostering collaboration across departments to achieve ambitious revenue goals. The individual will play a pivotal role in shaping the sales culture, developing talent, and ensuring operational excellence throughout the department.

Responsible for both residential (85%) and commercial (15%) segments, this executive defines and executes the go-to-market strategy to drive profitable organic growth, expand recurring-revenue portfolios, and strengthen sales process discipline across inside and field channels. Reporting to the COO, the VP will architect scalable systems, elevate sales leadership capability, and ensure that growth objectives align with EBITDA and enterprise-value creation goals.

Essential Responsibilities

Strategic Leadership

  • Build and execute a multi-year sales strategy targeting revenue growth from $160M to $250M+ by 2028.
  • Translate company and PE growth objectives into regional plans, KPIs, and performance frameworks.
  • Collaborate with Marketing and Operations to unify lead generation, conversion, and customer retention strategies.

Team Development


• Lead and develop regional and inside-sales leaders, ensuring bench strength, accountability, and consistent performance culture.
• Establish a 'train-the-trainer' model to upskill front-line sales talent in consultative selling and cross-service conversion.

Sales Operations & Process Discipline

  • Standardize sales processes, CRM utilization, and reporting across brands and geographies.
  • Introduce metrics-driven pipeline management, forecasting accuracy, and territory optimization.
  • Partner with FP&A to link leading indicators (pipeline health, cost-per-acquisition) to EBITDA impact.

Market Growth & Expansion

  • Identify and prioritize markets for new territory launches and upsell opportunities within existing customer bases.
  • Support integration of acquired companies, ensuring rapid alignment of sales teams, compensation plans, and KPIs.

Financial & Incentive Management

  • Develop and manage the annual sales budget, including incentive and commission plans tied to revenue, margin, and retention.
  • Drive profitable growth through disciplined pricing, margin accountability, and conversion efficiency.

Requirements:

Qualifications

  • Bachelor's degree required; MBA preferred.
  • 10–15 years of progressive sales leadership within home-services or recurring-revenue models.
  • Proven success leading multi-state, multi-channel sales teams and delivering double-digit YoY growth.
  • Strong background in sales process transformation and CRM adoption (Salesforce, HubSpot, or equivalent).
  • Prior experience in a PE-backed environment strongly preferred.

Performance Metrics

  • Year-over-year revenue growth (target: =10%)
  • Customer acquisition cost vs. LTV ratio improvement
  • Sales conversion rate and pipeline velocity
  • Regional performance consistency and turnover reduction
  • EBITDA contribution vs. plan
  • Sales team engagement and retention

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