Director Business Intelligence

Director Business Intelligence & Marketing Analytics

(Oversees Business Intelligence Manager + Business Intelligence Analyst)

Join a Leader in Pet Hospitality and Innovation

At Wag Hotels, we don't just offer pet care, we create unforgettable experiences for furry family members. As a fast-growing leader in pet hospitality, we blend analytics with a deep passion for dogs and cats. If you're looking to make an impact in a place that moves fast, values data-driven insights, and truly loves its four-legged guests, you've found your next home.

Role Summary

The Director of Business Intelligence & Marketing Analytics is responsible for helping lead the company's financial planning, forecasting, budgeting, pricing analysis, promotional performance measurement, and enterprise-wide data insights. This role oversees the Business Intelligence function, including the BI Manager and BI Analyst, ensuring high-quality data integrity, reporting, and analytics across all departments.

This hybrid role bridges Finance, Marketing, and Operations—transforming data into strategic recommendations that improve revenue, profitability, pricing strategy, customer behavior understanding, and business decision-making. The ideal leader is analytical, curious, and able to translate complex data into clear, actionable insights for executives and stakeholders.

Key Responsibilities

Financial Planning & Analysis

• Partner with Controller on budgeting, forecasting, long-range planning, and variance analysis across all service categories.
• Build and maintain financial models to support scenario planning, capital decisions, and growth strategies.
• Partner with Controller to create and manage monthly reporting packages for leadership, including P&L performance, sales trends, labor forecasting, and profitability analysis.

Marketing, Pricing & Promotional Analytics

• Own analysis of pricing effectiveness, elasticity, discount tests, multi-pet promotions, and regional rate strategies.
• Measure promotional performance (conversion, LTV impact, uplift, margin mix, CAC efficiency).
• Build frameworks to evaluate marketing campaign ROI, customer acquisition performance, retention behavior, and booking patterns.
• Translate customer and revenue insights into recommendations for Marketing, Operations, and Leadership.
• Develop forecasting models for seasonal demand, occupancy patterns, and promotional lift.

Business Intelligence Leadership

• Oversee BI strategy, reporting roadmap, dashboards, and analytics processes.
• Manage, mentor, and develop the Business Intelligence Manager and Business Intelligence Analyst.
• Ensure strong data governance, accuracy, standardization, and data hygiene across platforms.
• Partner with cross-functional teams to define KPI frameworks and improve visibility into performance.

Systems, Tools & Data Infrastructure

• Evaluate and enhance reporting systems, financial tools, and BI solutions.
• Ensure integration and data flow between CRM, hotel management systems, analytics tools, and financial platforms.
• Work with vendors, IT, Marketing, and Operations to solve data issues and optimize systems.

Required Skills & Experience

Experience

• 7+ years in FP&A, business intelligence, marketing analytics, or related roles.
• Experience managing high-performing analytical teams.
• Proven track record supporting executive-level decision-making.

Education

• Bachelor's degree required — Finance, Accounting, Economics, Business, Analytics, Statistics, Data Science, or related field.

Technical Skills

Required / Strongly Preferred

• Advanced Excel (financial modeling, Power Query, pivoting, forecasting).
• Strong SQL skills (data extraction, transformation, performance analysis).
• Experience with BI tools (e.g., Tableau, Power BI, Zoho Analytics).
• Familiarity with financial planning & reporting systems.

Nice to Have (Preferred)

• Experience with FP&A software such as Cube, Datarails, or Vena.
• Understanding of CRM systems, hotel management platforms, or POS/booking systems.
• Experience with GA4, Looker Studio, and marketing attribution tools.

Competencies

• Strong financial acumen, analytical thinking, and attention to detail.
• Ability to simplify complex data and communicate insights clearly.
• Comfortable working across Finance, Marketing, Operations, HR, and Technology.
• Ability to manage multiple priorities in a fast-paced environment.
• Collaborative leadership style with excellent communication skills.

Physical Requirements

• Primarily sitting at a desk.
• Occasional travel to off-site locations.

About Wag Hotels

Wag Hotels began in 2005 when our founders couldn't find a place they felt good about leaving their own pets. What started as a personal search has grown into a trusted destination for dogs and cats across California, Colorado, Illinois, and Texas.

We're dedicated to providing a safe, fun, enriching environment for pets and exceptional service for their parents. Our resorts offer climate-controlled rooms, webcams, all-day play, enrichment activities, grooming services, and 24/7 care from trained caregivers. Whether it's a vacation stay, daycare visit, spa appointment, or enrichment session, we make every day better for pets.

Job Type: Full-time

Pay: $130, $145,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

People with a criminal record are encouraged to apply

Application Question(s):

• Please describe your experience managing high-performing analytical teams.

Education:

• Bachelor's (Required)

Experience:

• FP&A, business intelligence, marketing analytics: 7 years (Required)

Work Location: In person