Senior Product Marketing Manager, Fire Tablet

Amazon strives to be the world's most customer-centric company, where customers can research and purchase anything they might want online or offline. We set big goals and are looking for people who can help us reach and exceed them. The Amazon Device team designs and engineers high-profile consumer electronics, including the best-selling Kindle, Fire tablets, Fire TV, and Echo.

Fire Tablets are among the most popular consumer electronics devices on the market, with easy access to millions of movies, TV shows, magazines, newspapers, books, songs, apps, and games. It is just Day 1 for Amazon devices and we are looking for proven, customer-centric product leaders to help continue to innovate and grow our device business.

The Sr. Marketing Manager will be responsible managing on-device channels with the goal of driving engagement and monetization. They will build programmatic life-cycle marketing journeys, tentpole marketing campaigns, and go-to-market strategies. They will delight customers with marketing that surfaces the right content and features, to the right customer, at the right time.

The Tablet team is seeking a customer-obsessed, analytical, and detail-oriented entrepreneurial leader to lead global product marketing efforts for our current generation devices and the go-to-market process for new software launches. This role is intrinsically cross-functional as you will partner with global sales, outbound marketing, product management, engineering, demand planning, operations, finance, public relations, customer service, and legal teams to develop and execute product marketing strategies. This is a high visibility role with frequent opportunities to interact with and present to leadership.

Key responsibilities:
- Understand target audience/segment priorities and optimize product positioning through iterative testing to drive demand
- Develop and execute go to market plans for new software launches in coordination with global sales, product, marketing, and PR teams including media budget, MSRP pricing, full year promo and mix strategy
- Collaborate with global teams on international expansion roadmaps
- Use data to ensure the voice of the customer is present in product marketing decisions, and measure channel and sales effectiveness
- Work with research teams to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities

Basic Qualifications:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

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