Product Marketing Manager

Enterprise Product Marketing Manager

Location:
Seattle, WA

The organization?

Our client is a leading global provider of AI-powered SaaS solutions for cloud governance, helping enterprises optimize costs, ensure compliance, and enhance security across multi-cloud environments. Their platform governs over $2 billion in cloud spend across 750+ global enterprises. With comprehensive partner ecosystems including MSPs, SIs, GSI, and Distributors, the client is building momentum in the Americas region and seeking partnership-focused leaders to accelerate growth.

What is the role?

We're looking for a modern, full-stack
Product Marketing Manager
— someone equally comfortable crafting high-level positioning as they are jumping in to write copy, build decks, or run a launch. If you're energized by turning ideas into assets, concepts into campaigns, and plans into revenue — this is your kind of role.

This role demands a hybrid marketer — one part storyteller, one part strategist, and one part executional powerhouse.

About the Role

We're looking for a modern, full-stack
Product Marketing Manager
— someone equally comfortable crafting high-level positioning as they are jumping in to write copy, build decks, or run a launch. If you're energized by turning ideas into assets, concepts into campaigns, and plans into revenue — this is your kind of role.

This role demands a hybrid marketer — one part storyteller, one part strategist, and one part executional powerhouse.

Key Responsibilities

Positioning & Messaging

• Define differentiated, outcome-driven positioning for enterprise products and solutions.
• Translate complex technology into simple, compelling stories that resonate with C-level, business, and technical buyers.
• Maintain crisp, competitive messaging that evolves with the market and fuels every channel — web, social, sales, and events.

Hands-On Content & Asset Creation

• Roll up your sleeves to create impactful content — product sheets, launch decks, videos, case studies, and web copy.
• Collaborate with Design and Product to ensure storytelling is visually and emotionally powerful.
• Build assets that help sellers lead with value and win faster.

Product Launch & GTM Execution

• Own go-to-market execution for new product releases and major features.
• Align Product, Sales, and Growth teams around integrated, measurable launch moments.
• Experiment with bold, creative GTM tactics — from narrative-driven launches to breakthrough digital campaigns.

Demand Generation & Sales Partnership

• Work closely with Sales to drive demand and accelerate deals.
• Co-develop campaigns, ABM plays, and enablement materials that grow pipeline and awareness.
• Use data and modern tools to measure impact, iterate quickly, and scale success.

Market Intelligence & Product Influence

• Act as the voice of the market — gathering insights on competitors, customers, and trends.
• Partner with Product Management to shape roadmap priorities and ensure feature market alignment.

Event Strategy & Execution

• Support events with compelling messaging, content, and post-event amplification.
• Turn every event into a brand moment that sparks engagement and creates opportunity.

What skills are required?

• Expertise in crafting
  positioning, messaging, and storytelling
  for complex B2B enterprise software solutions.
• Familiarity with launch frameworks, campaign orchestration, and cross-functional GTM planning.
• Strong writing and creative direction skills to produce product sheets, launch decks, case studies, and web copy that drive conversions.
• Ability to create
  enablement materials
  , messaging frameworks, and tools that help Sales articulate product value – and ties technology to business outcomes.
• Understanding of ABM (Account-Based Marketing), funnel metrics, and performance marketing to align with demand-gen teams.
• Familiarity with tools such as Salesforce, HubSpot, 6sense, Demandbase, Gong, or Productboard; comfort using data to inform GTM strategy.
• Proficiency in market research and competitive analysis.
• Understanding of cloud computing, FinOps, and enterprise IT ecosystems highly desired

What Experiences & Qualifications are required?

• 7–10 years of experience in Product Marketing, ideally in B2B Enterprise SaaS, Cloud computing, AI/automation platforms or related sectors.
• Track record leading end-to-end GTM for multiple successful enterprise product launches.
• Proven success partnering with Product Management and cross-functional team to influence roadmap and Sales/Growth to drive adoption.
• Track record of planning, executing, and measuring launches for enterprise B2B SaaS products;
• Experience marketing to CIOs, CTOs, IT leaders, and enterprise buyers.
• Experience conducting competitive analysis, and customer research to inform strategy.
• Background in high-growth tech companies where PMMs act as full-stack marketers.
• Bachelors degree in
  Marketing, Communications, Business, or Technology
  . MBA preferred but not mandatory.
• Certifications in Product Marketing (e.g., PMA, Pragmatic Institute) or cloud technologies (AWS, Azure, FinOps Foundation) would be strong differentiators.

What type of person are we looking for?

• Exceptional storytelling and communication abilities, both written and verbal.
• Strategic thinker with a bias for action and experimentation.
• Highly collaborative; thrives in cross-functional environments and can influence without authority.
• Creative problem-solver with an analytical mindset for measuring impact.
• Comfortable in fast-paced, high-growth SaaS environments.

Why Join Us

Professional Development:
High-impact role with significant influence over company growth trajectory and expanding market presence

Work Environment:
A mission-driven culture that values and rewards collaboration and innovation

Growth Opportunities:
Be part of a fast-growing, innovative company and the leader in cloud governance

Culture:
Work with a talented and passionate team of professionals

Compensation:
Competitive compensation package, including performance bonus and stock options

Benefits:
Comprehensive benefits package, including health, dental, vision, and life insurance, retirement savings plan, generous Paid Time Off and Holidays