Marketing Data Lead

Job Overview
The Marketing Data Lead will play a critical role in enabling data-driven marketing strategies by analyzing performance metrics, providing financial insights, and developing dashboards that measure marketing ROI and campaign effectiveness. This role bridges Finance, Marketing, and other commercial teams to optimize investments and drive business impact.

Responsibilities

• Partner with stakeholders across Brand, Marketing, Retail, Fleet, Network Development, and Mopar to identify information needs and deliver insightful marketing performance analysis.
• Analyze marketing spend, campaign performance, and channel effectiveness to support financial planning and decision-making.
• Build and manage interactive dashboards to monitor KPIs such as ROI, cost per lead, conversion rates, and customer acquisition costs.
• Translate data findings into clear narratives and recommendations for Finance and Marketing leadership.
• Collaborate with Finance to align marketing performance insights with budget allocations, forecasts, and strategic objectives.
• Continuously monitor data quality and ensure accuracy in marketing performance reporting.
• Identify trends, opportunities, and risks in marketing performance data and proactively surface insights.

Basic Qualifications

• Bachelor's degree in Finance, Marketing, Business Analytics, or related field.
• 8+ years of experience in marketing analytics, financial analysis, or business intelligence.
• Proficiency in data visualization platforms (e.g., Power BI, Tableau).
• Strong Excel skills, including modeling and dashboarding capabilities.
• Solid understanding of marketing KPIs, performance measurement, and financial impact.
• Excellent communication skills with experience presenting to senior stakeholders.

Preferred Qualifications

• Master's degree in Analytics, Marketing, or Finance, or related degree
• Experience in automotive, retail, or consumer-focused industries.
• Knowledge of SQL or other data querying tools.
• Experience integrating financial and marketing data to support ROI analysis and strategic decision-making.
• Proven ability to design scalable reporting solutions and automate routine analyses.

Our Benefits — Designed With You In Mind
Comprehensive Health & Well-being Coverage
From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit
We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off
We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans
We Help You Plan For The Future With

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don't contribute

Income Protection & Insurance Options
Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program
Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back
We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more
When you join us, you're not just building a career — you're joining a company that supports you, inside and outside of work.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

EOE / Disability / Veteran