Alfa Romeo Marketing Manager

2 weeks ago

Auburn Hills, Michigan, United States Stellantis Full time

Job Description:

Come and join one of the most exciting brands and commercial set-ups of the Stellantis Group in North America. Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take an Italian inspired and innovative approach to automotive design.

The Alfa Romeo Brand Marketing manager is for Alfa Romeo North America, will be responsible for creating the strategic vision for marketing within the region, and managing the seamless execution of all marketing activities. This includes media and communications strategies, exclusive customer events, and lead generation. 


The main responsibilities of the role include:

  • Responsible for leading and overseeing all marketing activity within NA Region.
  • Leading the region and acting as principal liaison and the "voice of markets" with HQ marketing functions. Advocating and influencing the global marketing partners to ensure global support of regional initiatives. 
  • Developing media strategy guidelines to fully exploit latest digital marketing opportunities
  • Developing communication strategy to ensure relevant and effective messaging for key markets
  • Ensuring full integration with HQ CRM / Digital and processes to provide "closed-loop" lead management and follow-up.
  • Identifying new opportunities, and driving continuous improvement, based data analysis of market trends. Lead the team to continuously adapt and adjust the strategic vision as needed.
  • Closely align with the Sales Operations and Product Planning organizations to understand the future strategy and drive current sales and customer experience objectives.

EOE/Disability/Veteran

Qualifications

Basic Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business or other related field
  • Minimum of 8 years of experience, preferably in marketing, sales, or related commercial roles
  • Experience with high end automotive companies and/or premium/luxury brands
  • Proven experience in managing a team that performs various marketing functions
  • Proven track record of partnering with a sales organization to improve sales and market share

Preferred Qualifications:

  • Experience working within a cross-functional environment is desired.
  • Entrepreneurial mindset
  • Ability to develop and pivot strategy with high agility
  • Collaboration is critical
  • Demonstrate both long-term strategic thinking and short-term project management skills
  • Actively anticipate and proactively manage issues and provide solid recommendations to upper leadership
  • Confident communication skills and ability to articulate problem solving solutions Well versed in digital advertising metrics
  • Strong ability to interpret data and provide actionable insights
  • Ability to work independently with minimal direction and comfortably interface with upper management across all areas of the organization both within and outside the brand
  • High level of leadership, dealing with ambiguity, organizational agility and managing vision and purpose are required
  • Capability to organize processes and coordinate between all the parties involved
  • Great active listening skills

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