Membership Sales Specialist

POSITION SUMMARY

The Recruitment Specialist plays a critical role in expanding Girl Scouts Western

Oklahoma's reach and impact by driving membership growth through innovative, data informed recruitment strategies. This role engages girls, families, educators, and

community partners through a mix of in-person outreach, digital campaigns, and strategic relationship-building. With an understanding that each community is unique, the Recruitment Specialist

assesses local needs and identifies the most effective combination of outreach tactics— whether hosting a neighborhood sign-up event, piloting culturally responsive campaigns, or developing program partnerships that foster volunteer participation and leadership development. Success in this role requires curiosity, cultural awareness, and a results oriented mindset to ensure inclusive, measurable outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Design and implement localized recruitment strategies tailored to the unique needs

and opportunities of assigned communities, with a focus on both girl and adult

membership growth

• Leverage digital platforms, social media, and emerging technology to amplify

outreach, connect with diverse audiences, and enhance the visibility of Girl Scouts

• Build and sustain trusted partnerships with schools, community organizations, and

families to foster enthusiasm, trust, and long-term engagement

• Recruit, inspire, and support adult volunteers to serve as troop leaders and

mentors, ensuring every girl has access to troop experience

• Cultivate close partnerships with Service Unit Recruiters by training, motivating, and

co-planning recruitment efforts to ensure aligned, community-embedded strategies

• Maintain accurate and timely records in Salesforce, actively manage leads, and

conduct follow-ups to maximize conversion and support data-informed decision making

• Analyze data and apply real-time insights to adjust tactics and respond to shifting

community needs, trends, and demographics

• Coordinate and lead in-person recruitment events and school-based outreach,

requiring regular travel within assigned areas and occasional evenings or weekends

• Experiment with new, bold recruitment tactics to overcome barriers, expand

access, and reach families in underserved or underrepresented areas

• Partner cross-functionally with internal teams to ensure a seamless and welcoming

onboarding experience for all new members

• Other duties as assigned.

REQUIRED COMPETENCIES

• Strategic Thinking and Adaptability: Ability to design and execute tailored

recruitment strategies using data-driven insights, adjusting tactics in response to

evolving community dynamics and trends.

• Relationship Building and Cultural Competence: Skilled at establishing and

nurturing authentic partnerships with diverse communities, schools, and

volunteers, demonstrating cultural awareness and inclusivity.

• Communication and Influencing Skills: Exceptional verbal and written

communication skills, capable of inspiring volunteers, engaging families, and

clearly conveying the value of Girl Scouts across multiple platforms.

• Data Management and Technology Proficiency: Proficient in CRM systems (e.g.,

Salesforce) and digital tools for tracking leads, managing data accurately, and

leveraging analytics to drive recruitment outcomes effectively.

SUPERVISORY DUTIES

• Oversee and support Service Unit Recruiters and other volunteers involved in

recruitment efforts, providing guidance and coordination to help achieve

community and council recruitment goals and ensure consistent execution of

council initiatives.

EDUCATION AND/OR EXPERIENCE

• Bachelor's degree or equivalent preferred

• 3-5 years of experience in recruiting membership or sales, showcasing a consistent

history of surpassing quotas.

• Bilingual (Spanish/English) a plus

ADDITIONAL JOB REQUIREMENTS

• Successful completion of a background check and drug screen.

• Registration as a member of GSUSA.

• Access to dependable transportation.

• Valid driver's license.

• Must provide proof of 100/300/100 liability coverage on a personal vehicle

COMPUTER EQUIPMENT AND SOFTWARE REQUIREMENTS

Proficiency in Microsoft Word, Outlook, and Excel is essential—previous experience or potential to learn the platform to enhance tracking and measurement capabilities.

Job Type: Full-time

Pay: $ $24.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have flexible availability to work days, evenings and weekends as needed?

License/Certification:

• Driver's License (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person