Influencer Manager

4 days ago

New York City Metropolitan Area, United States Dimond Connect Full time

Our client in the Food and Beverage industry is hiring a Influencer Marketing Manager

What You'll Do

  • Own and execute a highly performance-driven influencer strategy across TikTok, Instagram, and YouTube.
  • Kickstart and scale a world-class influencer seeding program.
  • Negotiate and manage influencer & affiliate partnerships—from micro creators to high-level celebrities—prioritizing revenue, ROAS, and long-term ROI.
  • Lead contract negotiation, budget management, and creator performance optimization at both campaign and partner levels.
  • Launch, scale, and refine an affiliate program focused on micro/mid-tier creators and performance-based payouts.
  • Monitor KPIs, analyze performance, and deliver reporting with clear insights and next steps.
  • Stay sharp on platform trends, creator shifts, and emerging opportunities across TikTok, IG, and YouTube.
  • Coordinate with internal and external creative partners to produce high-quality UGC and scalable influencer content.

What You'll Bring

  • 4+ years of experience in influencer and/or affiliate marketing, ideally in CPG or wellness.
  • Strong grasp of TikTok creator culture, content formats, and what actually converts.
  • Proven track record managing a high volume of creators—plus comfort negotiating with larger influencers and celebrity talent when needed.
  • Fluent in performance metrics, budget constraints, and optimizing toward clear revenue targets.
  • Experience working cross-functionally with growth, creative, and content teams.
  • Self-starter energy, strong communication skills, and a test-and-iterate mindset.
  • Bonus: Familiarity with affiliate or influencer tools like Impact, Grin, etc.

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