Marketing Specialist

Emory University is a leading research university that fosters excellence and attracts world-class talent to innovate today and prepare leaders for the future. We welcome candidates who can contribute to the excellence of our academic community.

KEY RESPONSIBILITIES:

• Leads the implementation of the enrollment marketing recruitment strategy plan and ensures consistency and impact across all campaign efforts.
• Performs market research to identify and connect with potential audiences, including prospective students, and applies insights to enhance audience targeting.
• Manages marketing database updates for precise audience segmentation and outreach.
• Maintains and may develop email marketing campaigns, assessing their effectiveness in supporting enrollment goals.
• Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement and support prospective student conversion.
• Performs analysis and adapts to the effectiveness of social and digital media efforts, with attention to enrollment metrics and lead generation performance.
• Audits social media for brand alignment and to reach maximization for recruitment purposes.
• Stays abreast with social media trends, incorporating them into recruitment strategies.
• Recognized as the subject matter expert (SME) as it relates to social media as a recruitment strategy.
• Collaborates closely with admissions teams to ensure marketing strategies are integrated with recruitment planning and effectively support institutional growth, including the implementation of priorities outlined in the current enrollment marketing strategy.
• Skilled in developing and optimizing LinkedIn profiles for La Mesa and La Mesa staff, students, faculty and other academic professionals, effectively showcasing achievements, research impact, and institutional strengths to enhance visibility and engagement within La Mesa targeted audiences.
• Participates in creating marketing proposals and comprehensive reports.
• Organizes and executes marketing events to elevate brand across target audience.
• Oversees production and dissemination of marketing collateral, across multiple marketing channels.
• Performs market research to identify and connect with potential audiences.
• Manages marketing database updates for precise audience targeting.
• Maintains and may develop email marketing campaigns, assessing their effectiveness.
• Assists in developing and executing compelling multi-channel communication strategies to enhance user engagement.
• Performs analysis and adapts to the effectiveness of social and digital media efforts.
• Audits social media for brand alignment and reach maximization.
• Stays abreast with social media trends, incorporating them into strategies.
• Recognized as the subject matter expert (SME) as it relates to social media.

MINIMUM QUALIFICATIONS:

• Bachelor's degree and one year of experience in a related field or an equivalent combination of education, training, and experience.
• Solid foundation in marketing; agency background welcomed.
• Exceptional communication abilities and a talent for fostering relationships.
• Proficiency in Adobe Creative Suite.
• Experience with Asana and Google Analytics is a plus.

NOTE: Position tasks are generally required to be performed in-person at an Emory University location.  Remote work from home day options may be granted at department discretion. Emory reserves the right to change remote work status with notice to employee.

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory University does not discriminate in admissions, educational programs, or employment, including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training. Students, faculty, and staff are assured of participation in university programs and in the use of facilities without such discrimination. Emory University complies with Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veteran's Readjustment Assistance Act, and applicable executive orders, federal and state regulations regarding nondiscrimination, equal opportunity, and affirmative action (for protected veterans and individuals with disabilities). Inquiries regarding this policy should be directed to the Emory University Department of Equity and Civil Rights Compliance, 201 Dowman Drive, Administration Building, Atlanta, GA Telephone: V) | TDD).

Emory University is committed to ensuring equal access and providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to seek a reasonable accommodation, please contact the Department of Accessibility Services at or call Voice) | TDD). We kindly ask that requests be made at least seven business days in advance to allow adequate time for coordination.