Marketing Solutions Campaign Specialist

Marketing Solutions Campaign Manager/Specialist

About the Role

We are seeking a strategic and results-driven Solutions Campaign Manager to lead the planning, execution, and optimization of our integrated marketing campaigns. This role is crucial for driving demand, expanding market awareness, and generating a robust pipeline for our key solutions. You will help bridge the gap of our marketing efforts, orchestrating cross-functional collaboration between our solutions and services teams with our digital marketing team to help deliver impactful, full-funnel campaigns that achieve measurable business outcomes.

You will assist in managing the early stages of campaign lifecycles, from strategic development to liaising with content creation to helping with lead follow up as it relates to our solution experts. Your ability to collaborate with sales, solutions, and marketing teams will be essential to ensure our campaigns are cohesive, resonant, and aligned with company-wide goals.

The Marketing Solutions Campaign Manager role will work 100% remote. This role will require some travel, (less than 10%), to attend marketing events in region.

Key Responsibilities

Campaign Strategy & Execution

• Work in tandem with digital marketing team to develop and execute end-to-end, multi-channel marketing campaigns aligned with key solutions and business objectives.
• Define campaign goals, messaging frameworks, and target audiences in collaboration with solutions marketing and sales teams.
• Manage comprehensive campaign calendars and project plans to ensure flawless, on-time execution across all deliverables.
• Oversee the creation of and assist in deployment of campaign tactics, including email, landing pages, digital advertising, social media, events, and web content, ensuring a cohesive customer journey.

Cross-Functional Collaboration

• Serve as the primary liaison between various marketing functions—including content, digital, paid media, and creative— and our solutions leaders to build and launch integrated campaign plans.
• Partner closely with Marketing Directors and Solution Vice Presidents to ensure alignment on campaign strategy, facilitate lead follow-up, and gather feedback for continuous improvement.
• Translate complex solution benefits into compelling marketing messages and narratives for different customer segments.

Performance Monitoring & Optimization

• Own campaign reporting and communication with stakeholders, delivering clear performance summaries, actionable insights, and strategic recommendations.
• Make data-driven decisions to optimize campaign strategies, channel mix, and budget allocation to maximize impact.

What Success Looks Like

• Integrated marketing campaigns are delivered on time, on budget, and successfully meet or exceed their performance goals.
• A measurable increase in marketing-generated pipeline and revenue is directly attributed to your campaign initiatives.
• Cross-functional teams operate with clarity and alignment, working together seamlessly to execute high-impact campaigns.
• Campaign performance is consistently tracked, and data-driven insights are used to drive continuous improvement and innovation.

Qualifications

• 4+ years of experience in B2B marketing, with a focus on campaign management, demand generation, and/or solution marketing, preferably in a tech or SaaS company.
• Proven success in managing integrated, multi-channel marketing campaigns that drive measurable results.
• Strong project management and organizational skills, with a demonstrated ability to manage multiple complex projects and competing priorities.
• Experience with marketing automation (e.g., Hubspot) and CRM (e.g., Salesforce) platforms.
• Experience and proficiency in general marketing creative and branding, such as Adobe Creative Cloud. This role should be able to assist in branding existing solutions focused content or collateral.
• Strong skills in writing and content creation, such as blogs, whitepapers, eBooks, etc. with the ability to take solution-focused jargon and apply it to customer facing language
• Excellent communication skills, with the ability to articulate campaign strategies and performance to a wide range of stakeholders. This role should be able to "translate" solutions priorities into marking content and customer focused outreach.

Pellera provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.