Marketing Automation Specialist

GC AI is currently an AI platform for in-house lawyers to 10x themselves. Using the latest LLMs, we are building AI agents that can use company knowledge, leverage external sources, and connect with internal tools to provide better and faster legal advice to the rest of the company. Thousands of weekly active users tell us they "cannot imagine their lives without GC AI" - which has led us to 95% retention and a NPS of 75.

This is a once-in-a-generation opportunity to build for a $1T annual market. We have jaw-dropping product-market fit - growing our customer base from 0 to 500+ legal teams in a year and 3X ARR growth in the last 4 months. Join our Series A stage rocket ship backed by top investors like Sound Ventures, Fellows Fund, Guillermo Rauch and Worklife Ventures. GC AI is a small but mighty team of lawyers, engineers, sellers and doers. Here, you'll have infinite room to grow and rethink how legal work gets done.

Come build the future with us.

We are seeking a detail-oriented, data-driven Marketing Automation Specialist with deep experience in HubSpot to manage, optimize, and scale our email marketing and marketing automation programs. You'll own the setup, execution, testing, and reporting of automated workflows, nurture campaigns, and triggered communications — ensuring a seamless, personalized experience for prospects and customers across the funnel.

This is a hands-on role with significant growth potential. The right candidate is passionate about using technology and data to drive engagement, conversions, and revenue.

• Build and maintain automated workflows, nurture sequences, triggered and "next best action" campaigns in HubSpot Create, QA, and deploy marketing and lifecycle programs (acquisition, activation, onboarding, growth, reactivation).
• Leverage AI-powered tools (predictive lead scoring, send-time optimization, subject line generation) to continuously improve performance.
• Plan and execute A/B tests across the customer journey to drive performance and conversion.
• Manage segmentation and personalization to deliver relevant, timely communications.
• Monitor and maintain database health, including list hygiene, lead scoring, and opt-out compliance Use HubSpot analytics and AI insights to make recommendations and iterate on campaigns.
• Continuously optimize nurture journeys to improve activation, growth, and retention.
• Ensure campaigns comply with GDPR, CAN-SPAM, and other regulations.
• Serve as the org's marketing automation expert, driving best practices and scaling automation as we grow.

• 3+ years of experience in HubSpot Marketing Hub (or similar MAP).
• Strong understanding of email marketing, marketing automation, lead nurture, and "next best action" strategies.
• Experience with segmentation, personalization, and lead scoring.
• Familiarity with CRM systems (HubSpot preferred) and data hygiene best practices.
• Strong analytics skills with the ability to translate data into insights.
• Excellent attention to detail, project management, and QA skills.

• Experience working with an early-stage series A start-up company.
• HTML/CSS for email editing a plus.

• Shape the future of a rapidly growing startup
• Direct collaboration with founding team
• Real influence on company strategy and direction
• A voice that matters - your ideas will be heard and implemented

Environment & Benefits

• Competitive salary, equity and healthcare
• We're a hybrid company — many roles are remote-friendly, while some teams require meeting in person a couple of days a week in the Bay Area office.
• High-energy, joyful team environment

Career Development

• Mentorship and learning opportunities
• Clear path for growth in an expanding company
• Exposure to cutting-edge technologies and practices
• Freedom to innovate and own crucial systems

Compensation Range: $85K - $110K