E-commerce Marketing Manager

6 days ago

Grand Rapids, Michigan, United States Baker Book House Company Full time $80,000 - $120,000 per year

JOB OPENING

Position: E-commerce Marketing Manager

Manager: EVP of Direct to Consumer

Position Type: Full Time, Exempt

We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive traffic, lead generation, and brand awareness-creating campaigns that deliver incremental sales and measurable ROI.
  • Lead customer acquisition and engagement efforts, including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
  • Drive customer retention and loyalty through targeted content, lifecycle marketing, and personalized communication strategies.
  • Collaborate cross-functionally with internal teams to ensure marketing initiatives align with overall business and ecommerce goals.
  • Partner with digital marketing and email teams to optimize campaign performance across all channels.
  • Own on-site search performance as the in-house expert on Algolia, leveraging data to enhance product discoverability and conversion.
  • Maximize organic visibility by developing and implementing effective SEO, GEO, and AEO strategies.
  • Execute paid advertising campaigns across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
  • Support product launches and improvements, ensuring marketing readiness and clear communication of new features and benefits to customers.

Qualifications:

  • Bachelor's degree in related field
  • 2-4 years of experience in digital marketing and/or ecommerce marketing
  • A creative yet analytical thinker who thrives in a fast-paced, results-driven environment.
  • Experienced in ecommerce marketing, digital advertising, and analytics tools.
  • Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.

Compensation and Benefits:

Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.

Baker Book House Company is an Equal Opportunity Employer.

As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.

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