Marketing Analyst

1 week ago

Grand Rapids, Michigan, United States UFP Industries, Inc. Full time $60,000 - $120,000 per year

Are you naturally curious, analytical, and eager to understand what makes people tick? Do you enjoy asking questions, fielding surveys, digging into spreadsheets, and turning data into actionable insights?

We're looking for a highly motivated, early-career Market Research Analyst to join our team and support data-driven decisions across product development, marketing, and sales. This entry-level role is ideal for a recent college graduate with experience in quantitative and qualitative research who is excited to work across departments, present insights, and grow within a dynamic, supportive environment.

Key Responsibilities

  • Conduct quantitative and qualitative research to uncover customer insights, market trends, and competitive intelligence.
  • Design and deploy surveys, in-depth interviews, and focus groups, ensuring research goals are met with meaningful results.
  • Collect, clean, and analyze primary and secondary data using tools such as Excel, Qualtrics, and statistical software.
  • Present insights through clear, engaging storytelling using PowerPoint—helping cross-functional teams make better decisions.
  • Collaborate regularly with product development, sales, marketing, operations, leadership, contractors, and end users.
  • Build and manage an internal research library and reporting cadence to keep teams informed of trends and key findings.
  • Coordinate with external research vendors and manage project timelines and deliverables.
  • Attend research industry trainings and conferences to stay up to date on best practices and methodologies.

Preferred Qualifications

  • Bachelor's degree in Marketing, Business, Economics, Sociology, or a related analytical/social sciences field.
  • Demonstrated experience with qualitative and quantitative research design and execution (surveys, in-depth interviews, focus group moderation, or academic studies).
  • Advanced skills in Microsoft Excel and PowerPoint.
  • Experience with Qualtrics or similar survey platforms is strongly preferred.
  • Excellent written and verbal communication skills.
  • Strong analytical and critical thinking skills—ability to interpret data, identify trends, and make recommendations.
  • Comfortable working with internal and external stakeholders at all levels of the organization.
  • Highly organized with the ability to manage multiple projects and deadlines simultaneously.
  • Self-starter with a strong work ethic, a naturally curious mindset, and a passion for learning.

Why Join Us?

  • Contribute to meaningful business decisions from day one.
  • Be part of a collaborative, fast-paced, and growth-oriented company.
  • Gain hands-on experience with a wide variety of research methods and tools.
  • Interact directly with consumers, sales teams, product leaders, and executives.
  • Opportunities for continuous learning, mentorship, and professional development.

Ready to Apply?

This is more than just a research role—it's a chance to help shape product strategies and business direction across multiple markets. If you're passionate about research, storytelling through data, and working cross-functionally, we'd love to hear from you.

The Company is an Equal Opportunity Employer.

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