Senior Sales Strategy Manager

Business Unit Overview
About Bob Evans Farms, Inc.
For over 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We're proud to be the No. 1-selling refrigerated dinner sides*, including many varieties of wholesome, feel-good favorites such as mashed potatoes and macaroni & cheese, sold in grocery stores across the country. We're also a leading producer and distributor of sausage and egg products including liquid eggs. In addition to our flagship Bob Evans brand, our product portfolio includes Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio, and is owned by Post Holdings, Inc., a consumer-packaged goods holding company. For more information about Bob Evans Farms, Inc., visit

Responsibilities
Position Overview:
The Sr. Manager, Product Sales role will lead omni-channel sales growth for assigned product portfolio with the Post Refrigerated Retail Business. This role is accountable for delivering revenue and profit objectives through the development and execution of advanced go to market strategies, trade and category plans, and cross-functional commercialization initiatives. As a Senior Leader, this individual will serve as a key driver of strategic alignment between Retail Sales, Brand Marketing, Category Management, Revenue Management, and Demand Planning.

This role will influence enterprise level decisions, guide field sales execution, and shape customer level strategies to ensure accurate forecasting, optimized trade investments, and exceptional customer and consumer experiences. The role demands a highly visionary leader who drives business results through data driven insights, innovative thoughts and initiatives, and scalable growth strategies.

Accountabilities

• Lead the development and evolution of omni-channel sales strategies aligned with corporate growth objectives.
• Translate consumer, category, competitor, and customer insights into actionable sales and trade plans.
• Serve as a senior advisor in annual business planning, guiding field sales teams and influencing executive-level decisions.
• Partner with Brand Marketing, Revenue Management, Demand Planning, and Category Management to commercialize innovation and optimize product lifecycle performance.
• Champion cross-functional initiatives that drive merchandising, distribution, and promotional excellence.
• Oversee execution of new product launches and strategic reviews across retail channels.
• Design and implement customer-specific programs that align with brand priorities and deliver measurable ROI.
• Lead the development of the 4P's (Product, Price, Promotion, Placement) strategy and performance review cadence.
• Drive the creation of advanced forecasting models and promotional plans using syndicated data and predictive tools.
• Identify growth opportunities through rigorous analysis of qualitative and quantitative data.
• Deliver executive-level reporting and insights to inform strategic decisions.
• Lead strategic projects that introduce new sales platforms and go-to-market innovations.
• Identify and implement process improvements that enhance productivity, agility, and speed to insight.
• Serve as a thought leader and internal expert for assigned product portfolio.

Qualifications

• Bachelor's Degree, or equivalent education, training, and/ or experience in Business Analytics, Finance, Marketing, Supply Chain, or related field required.
• 5-7 years' experience in sales, marketing, or Preferably in a CPG retail environment.
• Proven track record of leading cross functional teams and driving strategic sales initiatives.
• Advanced proficiency in Excel and syndicated data tools (IRI, Nielsen, Consumer Panel).
• Experience with trade planning platforms such as Demantra preferred.
• Strong business acumen with ability to influence across levels and function