Director of Marketing and Communications

Exciting Career Opportunity with Avance Care

Join our rapidly expanding network of 37 practice locations in the Triangle Area (Raleigh-Durham-Chapel Hill), the Charlotte Region, and Wilmington, NC.

Avance Care is dedicated to elevating the standard of healthcare. As one of North Carolina's largest networks of independent primary care practices, we offer comprehensive services to support the physical, mental, and emotional health of our patients.

Our Director of Marketing and Communications will be responsible for creating and executing all marketing strategies for Avance Care, P.A., and overseeing the creation of promotional and informative materials across all communication channels. As the leader of the Marketing Department, this role will also be responsible for drafting external and internal communications, creating and optimizing multi-channel marketing campaigns, overseeing content design and production, and managing department budget and KPIs.

Key Responsibilities:

• Develop the vision and strategy for the Marketing Department to align with Avance Care's broader business goals
• Expand and implement communication strategies, oversee media and public relations activities, and supervise external messaging
• Responsible for execution of annual comprehensive strategies that will drive revenue goals and increase brand awareness at state and national levels
• Conducts competitor analysis and track market trends to inform strategy and identify new opportunities
• Oversee the creation, production, and distribution of content across all platforms, including websites, social media, press releases, and digital campaigns
• Systematically evaluate partners for digital, media, and brand marketing services
• Create, optimize, and communicate key performance indicators, goals, budget, and forecasting for marketing channels and regularly report to Avance Care's leadership team on KPI performance, iterating to optimize over time
• Build, implement, and oversee paid acquisition channels (e.g., SEO, paid search, social, affiliate, email, and SMS)
• Employ a data-driven approach to scale customer acquisition efficiently and effectively by testing across audience, channel, and messaging types
• Design and oversee the creation and production of website design and additional content
• Optimize patient experience for patient engagement on website and mobile
• Manage and evaluate Net Promoter Score performance and drive associated improvements throughout Avance Care
• Hands on collaborative review of inbound and outbound marketing content alongside the marketing team
• Onboard, manage, and maintain relationships with key marketing vendors, and build and retain a best-in-class agile and high-growth marketing team
• Manage and lead marketing team members, provide guidance, oversee day-to-day operations, and project execution with organizing company conferences, trade shows, and community engagement activities
• Participate in the business development functions targeted at prospective practices
• Contribute to the implementation of new practices within Avance Care

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, Healthcare Administration, or a related field required.
• Master's degree (e.g., MBA, MPH, or Master's in Health Communication). preferred.
• 5-10 years of progressive experience in healthcare marketing, communications, or related field required.
• Proven success in developing and implementing marketing strategies for healthcare organizations, including hospitals, clinics, or health systems.
• Experience managing digital marketing, social media, branding, and public relations initiatives.
• Familiarity with healthcare regulations (e.g., HIPAA compliance) and ethical considerations related to health communications.
• Experience working with healthcare providers, administrative teams, or medical practices is advantageous.

Skills & Competencies:

• Strong understanding of healthcare industry dynamics and patient engagement strategies.
• Expertise in marketing and communication tools such as CRM systems, email marketing platforms, social media management, content management systems, and analytics tools.
• Ability to analyze market data and performance metrics to inform strategy.
• Excellent leadership and team management abilities.
• Strong communication skills, both written and verbal.
• Ability to collaborate effectively with clinical, administrative, and executive teams.
• Creative problem-solving skills and strategic thinking

If you are excited to join a growing organization focused on changing the way healthcare is delivered to patients in North Carolina, please submit your resume.

Avance Care provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to religion, race, creed, color, sex, sexual orientation, gender identification, alienage or citizenship status, national origin, age, marital status, pregnancy, disability, veteran or military status, predisposing genetic characteristics or any other characteristic protected by applicable federal, state or local law.

All offers of employment are contingent upon the successful completion of a background check and drug screen