Marketing Communications Specialist

Marketing Communications Specialist

Cree LED offers one of the industry's broadest portfolios of optimized LED chips and components, leading the industry in performance and reliability. With more than 35 years of innovation, our strong IP portfolio and unique business model ensures supply chain continuity. We deliver best-in-class technology and breakthrough solutions for focused applications in high-power and mid-power general lighting, horticulture, specialty lighting and video screens. For more information, visit Cree LED is a Penguin Solutions Company.

Overview

We are seeking a dynamic and strategic Marketing Communications Manager to lead and execute our brand messaging across multiple channels. As a key member of our marketing team, you will be responsible for developing and managing communications that elevate our LED product portfolio, drive brand awareness and support sales growth. This role requires a creative thinker with strong writing skills, agency management experience and a passion for technology-driven storytelling.

Responsibilities

• Develop and implement integrated marketing communications strategies aligned with business objectives
• Plan and manage annual marketing communications budget
• Collaborate with external advertising and PR agencies to ensure timely and effective campaign delivery
• Write and distribute press releases, product announcements and media pitches
• Oversee brand development and consistency across our web, social media and all touchpoints
• Create and schedule engaging content for social media platforms
• Plan and execute advertising campaigns across digital and traditional media
• Manage ingredient branding initiatives with OEM partners and industry collaborators
• Monitor campaign performance and adjust strategies based on analytics and KPIs
• Collaborate with distributors to promote Cree LED products through their marketing efforts
• Provide content and communications support for regional trade shows and events

Qualifications

• Bachelor's degree in Marketing, Communications or related field
• 2-3+ years of experience in marketing communications, preferably in manufacturing or technology sectors
• Proven success in managing brand communications and agency relationships
• Exceptional writing, editing, and storytelling skills
• Proficiency in digital marketing tools and platforms
• Strong project management and organizational abilities
• Ability to work collaboratively in a fast-paced environment

Preferred Skills

• Experience in B2B marketing and ingredient branding
• Familiarity with LED technology, semiconductor or electronics industry
• Competency with a variety of software, including: Adobe Creative Suite (Photoshop, Illustrator, InDesign), MS Platform (Word, Excel, PPT, SharePoint), Constant Contact, Highspot, SalesForce

Location

Durham, NC or remote

Travel

No travel requirement.

Compensation & Benefits

The base pay range that the Company reasonably expects to pay for this position in Durham, NC or Remote is $67,000-$83,000; the pay ultimately offered may vary based on business considerations, including job-related knowledge, skills, experience, and education. The position is bonus-eligible, and there are medical, dental, and vision benefits available. There is a 401k saving plan and other benefits, such as Paid Time Off, Life Insurance, and an Employee Assistance Plan.   

Inclusion and Belonging Statement

We are committed to creating an inclusive environment that embraces differences and fosters belonging for all.

Equal Opportunity Statement

We are an Affirmative Action/Equal Opportunity Employer and strongly committed to all policies which will afford equal opportunity employment to all qualified persons without regard to age, national origin, race, ethnicity, creed, gender, disability, veteran status, or any other characteristic protected by law.