regional sales manager

Regional Sales Manager - West Coast

Location: Los Angeles, CA (Remote only)

Skills: Technical sales, HVAC, Building Automation, Channel Partners, Regional Manager

Experience level: Mid-senior

Experience required: 5 Years

Education level: High school or equivalent

Job function: Business Development

Reports To: Director of Sales

Candidates must reside in one of the following western states and be located near a major airport:

Washington, Montana, Wyoming, Idaho, Oregon, California, Nevada, Utah, Colorado, Arizona, New Mexico, or Texas.

JOB OVERVIEW:

At CRC, we design, engineer, and manufacture innovative solutions for critical environments.

Our products are built to measure key parameters and are trusted in leading hospitals and research facilities globally.

We prioritize superior user experience, ensuring efficient space management and an intuitive interface that provides clear, unambiguous indications of essential environmental conditions.

We are seeking a Regional Sales Manager (RSM) to help grow and support CRC's footprint within the Western U.S.

This role blends relationship-building, territory expansion, technical sales, and channel partner support.

Person will work directly with our channel partners who sell our products to the end client.

This includes educating, training, being the SME on channel partner sales calls with the end client, attending trade shows, webinars, etc.

KEY RESPONSIBILITIES:

Drive new business growth through strategic engagement with engineers, contractors, and facilities

Manage and support CRC's channel partners and key accounts within your region

Deliver technical sales presentations and lead solution-based selling initiatives

Identify high-potential projects and guide them from design through post-installation support

Collaborate closely with internal application engineers and marketing to deliver a seamless customer experience

Facilitate and attend trade shows, webinars, and training events to stay ahead of industry trends

DESCRIPTION OF KEY QUALIFICATIONS:

Industry Experience: HVAC or Building Automation Sales

Ideal candidates should have a minimum of five (5) years of sales experience in the HVAC or building automation industry.

Experience with airflow and pressure management systems is strongly preferred.

The candidate should be comfortable navigating complex mechanical environments and understand the sales cycle related to engineered products in commercial or institutional facilities.

Channel Partner & Territory Management

Proven ability to manage sales through channel partners, managing exclusive territory for each channel partner.

Experience in building and maintaining long-term relationships across a sales territory.

Bonus if they've worked in a multi-state or regional capacity supporting indirect sales.

Technical Aptitude

Ability to understand, explain, and sell technical concepts related to HVAC airflow, pressure, and critical environment controls.

Comfortable engaging with engineers, facility managers, and contractors and translating product capabilities into value-based solutions.

Critical Room Controls (CRC) designs, engineers, and manufactures innovative solutions for critical environments.

CRC is looking for a technical account manager well versed in HVAC/Building Automation to handle Channel Partner relationships Channel Partners in territory) in 12 western states:

AZ, CA, CO, ID, MT, NM, NV, OR, TX, UT, WA, WY.

They will own the relationship with resellers (channel partners) to educate, train, be the SME on channel partner sales calls, etc.

Must Have:

5+ years of technical sales experience in HVAC, building automation industry.

Factory company experience as territory or regional manager.

Worked for an HVAC manufacturer or a Building Automations manufacturer.

Strong knowledge of airflow measurement, room pressure monitoring, or building systems

Mechanical systems.

Experience working with design engineers, specifiers, contractors and owners

Ability to understand, explain, and sell technical concepts. Especially those related to HVAC airflow, pressure, and critical environment controls.

Nice to Have:

Bachelor's degree in Engineering, Business, or related field.

Experience working in a multi-state or regional capacity supporting indirect sales.

Additional Information:

Ability to travel 50% of the time within the western territory.

This is a remote position that is to be based in the Western U.S., and the candidates must reside in one of the following states and be located near a major airport:

AZ, CA, CO, ID, MT, NM, NV, OR, TX, UT, WA, or WY.