Executive Vice President of Commercial Strategy

Proper Hospitality is seeking an Executive Vice President of Commercial Strategy to join our corporate team in Los Angeles.

Position Overview

This key role will help us sharpen and align everything that drives top-line revenue. The Executive Vice President of Commercial Strategy is grounded in marketing, but spans across revenue management and sales to ensure strategies are cohesive, execution is disciplined and results are tracked and optimized. You'll sit in Santa Monica, work closely with hotel and corporate teams, and travel as needed across the portfolio.

Key Responsibilities

Marketing Strategy & Demand Generation

• Oversee brand and performance marketing strategy across all properties, balancing awareness-building with measurable ROI
• Partner with internal and external teams to drive acquisition, conversion, and retention across digital, CRM, PR, and brand channels
• Identify and close gaps in funnel performance, messaging, creative, and channel mix
• Ensure each hotel has a clear, on-brand marketing plan that maps to demand periods, revenue goals, and guest segmentation

Commercial Alignment

• Work closely with Sales and Revenue leaders to ensure each hotel's plans ladder up to portfolio targets
• Lead quarterly and annual commercial planning sessions to align strategy across pricing, promotions, prospecting, and positioning
• Facilitate property-level commercial syncs to identify issues early, share best practices, and drive accountability

Execution & Project Management

• Track execution across key marketing and commercial initiatives—CRM upgrades, upsell programs, web enhancements, new brand campaigns
• Audit hotel-level plans and timelines, and ensure consistent follow-through without needing direct authority
• Own rollout frameworks to ensure adoption and measurement of major tools, programs, and partnerships

Performance Visibility & Insights

• Maintain a single view of performance across marketing, sales, and revenue with clear reporting to executive leadership
• Work with analytics and revenue teams to uncover trends and translate them into actionable next steps
• Deliver smart, concise commercial updates to leadership and ownership groups

What We're Looking For

• 7–10 years in commercial strategy, performance marketing, or revenue-focused leadership, ideally in hospitality or multi-unit settings
• Solid understanding of hotel revenue drivers, digital marketing levers, and distribution dynamics
• Comfortable with data and able to synthesize performance from sources like Google Analytics, Opera, SynXis, Duetto, and STR
• Skilled at cross-functional influence—able to rally teams and move initiatives forward without direct authority
• Clear, confident communicator who can navigate from property teams to the C-suite
• Willing to travel for site visits up to 2x/month

Salary: $275,000-300,000 base + bonus

Company Overview

Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn't proper. We are seeking the best of the best—both within and outside the industry—to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.

To achieve our vision—to inspire and transport people—we seek like-minded candidates who embody our ethos, The Pillars of Proper:

• Care Proper: We are natural and gracious hosts to all.
• Achieve Proper: We are committed to excellence.
• Imagine Proper: We are resourceful.
• Present Proper: We have an appreciation for style and culture.

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.

We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.