Senior Campaign Strategist

About Inhabit

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit

About this Opportunity

There are two main Go-To-Market (GTM) Divisions within Inhabit: Residential and Short-Term Rental (STR). While these divisions operate within their respective go-to-markets, there is cross-division collaboration and alignment when it comes to key business processes, best practices, and marketing operations standard operating procedures and definitions.

A Senior Campaign Strategist is an Individual Contributor (IC) that has demonstrated experience in the areas of demand gen marketing from ideation to curation to execution and finally optimization, a Senior Campaign Strategist helps take Marketing Plans and Briefs and develops content along the customer journey from awareness to consideration to decision utilizing full-funnel marketing tactics with a goal of increased MQL production.

Job Description

A Senior Campaign Strategist reports directly to a Director-level manager within the Residential or STR Division with opportunities existing in the PropTech, FinTech, Professional Services and InsurTech portions of the organization. A Senior Campaign Strategist is responsible for defining the types of content along the customer journey with the objective of leveraging relevant content to meet the customer where they are at and move them through the journey (the right content, to the right audience, at the right time). They also support the development and execution of sales collateral and sales enablement materials.

A Senior Campaign Strategist executes short-form and long-form campaigns across all marketing channels and has demonstrated experience in testing and optimizing content within each channel to improve performance while keeping brand continuity in personality and tone so content works cross-channels in an integrated campaign.

A typical day could include ideating a campaign theme, executing a post on social media, writing a marketing email as part of a campaign, reviewing Google Analytics for on-page performance for new content that was just added to the site, or looking at the customer journey and ideating campaign or optimization ideas for each stage.

Functions and Responsibilities

• Understands MQL volume goals and actively works to increase or exceed targets
• Examines MQL quality understanding the balance in volume and quality
• Collaborates in helping map the customer journey
• Comfortable with major digital channels including onsite content, email, paid and ABM marketing
• Defines the types of content needed for each stage of the customer journey including acquisition and retention
• Researches, ideates, curates, and executes content for each stage of the customer journey
• Produces content for blogs, eBooks, events, videos, emails, webinars, case studies, landing pages, websites, social media posts, ad copy, and more
• Develops and helps maintain a cohesive brand story and voice across deliverables
• Collaborates with Digital Services Team on the strategic direction, design and development on website and marketing content opportunities, emphasizing SEO, UX/UI, A/B tests and CRO
• Collaborates with Product Marketing on sales collateral/sales enablement materials
• Audits existing content for gaps and opportunities; evaluating content for effectiveness and quality
• Keeps up-to-date on the latest in content marketing and strategy
• Copyedit with a strong understanding of brand styles and brand tones
• Achieve/exceed all assigned Key Performance Indicators (KPIs) where content has a direct impact such as email Open and Click Rates, Social Media Reach and Engagement Rates, Website Behavior and Conversion Metrics, Webinar Registrations and Content Downloads

Minimum Qualifications

• At least 5 years of general marketing experience required
• Exceptional project management, time management, creative thinking, written and oral
  
  communication skills.
• Strong professionalism, emotional intelligence and team orientation is required.
• Expert with grammar and syntax, understanding how to use voice and tone to match brand, marketing channel, and key target customers.
• Self-starter comfortable with ambiguity but with the ability to clarify needs to advance projects
• Enjoys taking ownership of projects
• While the role requires self-sufficiency, a strong team player who values collaboration and teamwork
  
  is still required as position will interact regularly with the broader Inhabit Marketing Team
• Proficient with Microsoft Office
• Comfortable with Adobe Creative Suite –
  
  especially writing content in programs like InDesign and Illustrator – Nice to have
• Experience accessing WordPress, Salesforce and Marketo is an advantage
• Experience with Insurance Marketing, Residential/Multifamily Marketing or Short-Term Rental Marketing are strong advantages.

Key Relationships

• Reports directly to Director-level manager
• Works directly with General Managers, Sales, Account Management, Product and Operations on projects identified as priorities for the team
• Collaborates with and is Consulted by the broader Residential Marketing Team

Education

• Bachelor's Degree preferred in Public Relations, Marketing, Communications or similar.
• Location
• Knoxville, TN; Cincinnati, OH
• We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday

Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.

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