Digital Sales Business Development Manager

At Cutter & Buck, our mission is to be the world's best sportswear supplier to Corporate and Retail. With a robust inventory of premium products and the infrastructure to decorate and fulfill at scale, we are redefining what it means to serve wholesale customers with speed, precision, and style.

Our Location:
This position is remote, home office based in specifically approved states of employment.  Approved States: Arizona, Delaware, Idaho, Indiana, Illinois, Massachusetts, Michigan, New Hampshire, New Jersey, Pennsylvania, South Carolina, Texas, and Washington state.   Applicants will need to attest to meeting technical requirements for remote work functionality.

Position Summary

We're seeking a Digital Sales Business Development Manager to lead the charge in acquiring, activating, and retaining wholesale customers—at scale—across our wholesale (B2B) channels: Corporate and Retail. This role is ideal for a strategic thinker with a hunter mindset, digital marketing expertise, and a passion for building scalable, data-driven customer acquisition funnels.

Success in this role means designing and executing a continuously learning digital business development model that drives new and existing customers from first touch to repeat purchases—without friction.

Key Responsibilities: 

Lead Generation & Customer Activation

• Drive new wholesale account creation and immediate engagement on
• Re-engage inactive customers through targeted digital campaigns and workflows.
• Leverage marketing automation tools (e.g., HubSpot) to scale lead generation and conversion.
• Design and execute tailored content, email workflows, and campaigns to educate and convert prospects.
• Qualify and route leads to:
• Directly onto for immediate conversion
• RevOps for IT systems integrations.
• Field Sales for high-touch or non-digital conversion needs.
• Partner with RevOps Team to ensure seamless platform integrations and product syndication.
• Report regularly to the VP of Sales on pipeline health, campaign performance, and progress toward KPIs.
• Analyze data to continuously improve digital engagement strategies.
• Stay current on B2B digital marketing trends, tools, and best practices.

Tools You'll Use

• - Full-featured B2B platform with transactional tools and content system.
• Hub Spot - Business development landing pages, email workflows, and CRM.
• Constant Contact - Email marketing.
• LinkedIn - page for outreach and engagement.

What You Bring

• 5+ years in digital business development, sales, or marketing with a focus on B2B.
• Proven success in building and optimizing digital marketing funnels.
• Expertise in campaign design, email workflow execution, and CRM tools.
• Strong analytical skills and ability to turn insights into action.
• Excellent communication and collaboration skills.
• Bachelor's degree in Business, Marketing, Communications, or equivalent experience.

What We Offer

• Competitive salary and bonus structure.
• Comprehensive benefits package.
• A collaborative, innovative, and fast-paced work environment.
• Opportunities for professional development and career growth.
• A chance to make a meaningful impact on Cutter & Buck's digital future.

Mindset and orientation:

• Adoption of Cutter & Buck's Mission and Values.
• Maintaining a customer-first position.
• Ability to organize, prioritize, multitask, and demonstrate flexibility in a dynamic, fast paced environment.
• Embrace challenges, learn from criticism, and be willing to see effort as the path to mastery.

Our Workplace: Employees shall work in a non-hostile work environment.  That is, the employee is expected not to engage in any activity that unreasonably interferes with performance of any other employee, such as sexual harassment, unlawful discrimination or any other behavior that unduly demeans or intimidates another employee.

Our Employees: Full Time Employees enjoy employer subsidized medical, dental and vision eligibility, Paid Sick leave and Annual Vacation leave.  Employees are also eligible for participation in our 401k plan with company match and ten (10) paid holidays in a calendar year.

Cutter & Buck is proud to be an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act*), or any other legally protected status, with respect to employment opportunities.  E-Verify: We verify the identity and employment authorization of individuals hired for employment in the United States.

We maintain a drug-free workplace and perform pre-employment post-offer substance abuse testing, complete post-offer background check are required for all positions.  A clear driving record is required for Safety Sensitive and Sales positions.

Cutter & Buck, Inc. is a socially responsible company.